Sep 15 AT 10:01 AM Taylor Wimberly 7 Comments

Google Fast Flip for Android reduces search results

What do you get when you take the power of Google search and limit it to a few dozen publishers? Google Fast Flip is a new experiment from Google labs that aims to make browsing news stories easier. To create the service Google partnered with select publishers to share ad revenue from relevant ads.

I planned to write a full review of the service, but it is so fatally flawed that I want to focus on its shortcomings. We love Google search because it crawls all corners of the web and gives us access to unlimited sources. I read Google News almost daily after I realized the American main stream media was dead in 2008.

Why would I want to use a service that restricts my sources?

I understand Fast Flip is still a Labs product, but the idea is so un-Google I have a hard time understanding the whole project. Maybe I am just missing the point, but I do not see any way I will ever be using this service.

If you have had a chance to play with Fast Flip, let us know what you think.

Taylor is the founder of Android and Me. He resides in Dallas and carries the Verizon Galaxy Nexus as his daily device. Ask him a question on Twitter or Google+ and he is likely to respond.