my biggest issue with it is that it doesn’t make any sense, even on a mobile phone. Text itself is so much faster to load, why do I want to scroll down only to see the cutoff of an article? I’m better off waiting for google to implement search RSS feeds,. at least i’d get the whole article in there.

doesn’t work very well on android… interesting idea, aggregating mainstream media into a single quickly skimmed place…

but it doesn’t work… the “flip” part won’t flip to the next paper…

Yeah, I can understand how some people who use Google News to avoid the mainstream media and get access to a really wide net of information wouldn’t be interested in this… But there are still a lot of people who do read these sources. And making it easier to access (and a better experience to read) would make them more appealing. I think I’d certainly give it a try. I wouldn’t stop reading other stuff but I actually read most of my Google news/reader on the computer still because of the format.

I am not sure I agree with the other readers. Users want news and sadly there is a clear trend as to what news sources they use. Flip took the trend and applied it. Simple and functional. The most popular news in a jif…

The main stream media is driving the nails into their own coffin.

I was at Google I/O and I heard some of them asking Google founder Sergey Brin if they could get their page rank artificially increased to better compete with the new media. It was laughable.

FastFlip is an experiment in a couple of different ways.

In addition to the experiment in trying to create a reading experience that’s a blend of print and online, it’s also an experiment in how publishers can survive the implosion of the print advertising industry.

The second part of the Google blog post gets in to that, and talks about how encouraging people to read more news can help address the “challenges” that publishers face. (Challenges meaning the destruction of their industry.)

I should also note that those publishers pay for the vast majority of actual reporting that takes place, as well. There are post-publisher models for funding reporting, but so far they’re a drop in the bucket.

I think it could work well if integrated into Google News. Not so good for traditional search, but might be good to mashup with other services.

I’d like to see this running when it’s not restricted by sources.