Admob has released their August report and included a feature on how the share of operating systems has changed in the last six months. I normally break down the detailed results and compare them month to month, but I’m tired of Admob changing the colors in their chart legend.
The six month comparison shows exactly what we expected. Android continues to grow while Symbian, Rim, and Windows see declines. The iPhone is up during the last 6 months, but it peaked on the Admob reports back in May. The all time high for iPhone was 50% in May and it has declined four months in a row to 40% in August.
Android remained at 7% worldwide share in the August report, but Admob says ad requests from Android devices grew 17% month over month. The HTC Magic (myTouch 3G) is a Top 10 smartphone in both North America and Western Europe.