Boost Mobile is looking to build their brand awareness with a new 30 second ad that is set to air during the first quarter of Super Bowl XLIV. The promo will be a spoof of the original Super Bowl Shuffle and feature former Bear’s Jim McMahon, Mike Singletary, Richard Dent, Willie Gault, Otis Wilson, Steve Fuller, Maury Buford, and a special appearance by Mike Ditka.
Starting today, Boost Mobile will launch a special mini-site, where customers can view behind-the-scenes videos from the commercial shoot. Boost will also launch three 15-second teaser spots that will air from January 25th through February 7th on ESPN, TBS, Comedy Central and MTV. In addition, Boost and Virgin Mobile customers will be able to exclusively download The Boost Mobile Shuffle ringtone directly from their wireless phones for $1 after the commercial airs.
The $2.5 million Super Bowl ad will be a first for Boost Mobile and a first for the prepaid industry. Boost Mobile is a division of Sprint Nextel that offers no contract, prepaid cellphones. The service became popular in 2009 with its Monthly Unlimited Plan at $50.
We have no clue what phones Boost Mobile might promote in the ad spot, but it could be the perfect opportunity to unveil their first Android phone. Motorola has also purchased ad space in the Super Bowl and will likely promote a new Android phone (Backflip).
We have been reporting since July that Motorola intended to produce an iDEN Android phone for Boost and the evidence has been growing since then. Over the last couple of months we have uncovered the name Opus One, posted the specs, and spotted the phone on video.
From what we can tell, the Opus One is near finished. I was half-expecting to see the phone in Motorola’s booth at CES, but employees were all smiles when I asked about the Opus One. They acknowledged the phone existed, but would not provide any further comment.
We are most interested to see what price point the Opus One will launch at. Boost Mobile just began offering the BlackBerry Curve for $249 and paired it with a $60 unlimited everything plan.
Bonus video: The original 1985 Super Bowl Shuffle.
Double bonus: Boost is trying to market Jim McMahon as “The champion QB who invented analog Twitter 25 years ago with a headband and marker”. He has 61 followers.