Apr 01 AT 7:28 PM Guest Blogger 6 Comments

HootSuite: A unique Twitter app tailor made for businesses

HootSuite is a premium Twitter client that features many unique features. It supports multiple accounts and allows the user to choose which custom streams to display (home feeds, @replies, and direct messages). This is a major benefit because you can toggle notifications for each stream.

This is especially nice on older Android phones because the more notifications you have active, the harder the app is on battery life. Most (if not all) competing clients I’ve tested with multiple-account support force the same notification settings across all accounts.

One of the most powerful options is keyword notification. Users can create a keyword search that is treated as its own stream with an option for notifications when new tweets match the query. Other clients have keyword search built in, but do not offer tracking and notifications. Businesses that use Twitter rely heavily on keyword tracking, and frankly I’m surprised keyword notification isn’t offered in more clients.

HootSuite also integrates click-through statistics for all shortened URLs using Ow.ly. This information is available for all links you shorten using their service (even from the desktop). However, the Android client does come up short here by only showing per-link statistics and nothing for all links combined.

Another unique feature on Android is the ability to schedule delayed tweets. This helps prevent users from flooding followers’ timelines and expand their account’s visibility over the day.

HootSuite is available in the Android Market for $2.99 and a lite version is offered for free.

The goods:

  • Free version includes multi-account support
  • High level of customization
  • Keyword tracking and notifications
  • Integrated stats with graphs
  • Threaded @replies

Needs improvement:

  • Does not support native RT
  • Needs more link stats

Final Verdict

HootSuite is well known for its flexible and robust web interface, and their Android app lives up to that reputation. If you’re looking for a business-oriented Twitter client, HootSuite should be first on your list to try.

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Note: This review was submitted by Lane Montgomery as part of our app review contest.

Source: HootSuite

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