Apr 22 AT 6:31 PM Taylor Wimberly 19 Comments

Advertisers still adjusting to mobile ad units

Oops. Google’s Adsense now allows advertisers to target specific devices and locations, but some companies are still adjusting to the new mobile format.

We currently use Adsense to help monetize our mobile site because a large portion of our traffic comes from Android devices and we wanted to test how the service performs. When creating a mobile ad unit, Google allows the publisher to specify which type of device the ad will target. Users can pick all phones or limit it to only “iPhone and other high-end devices (like Android)”.

Most of the carriers now advertise on our site because we fit their target markets. A keen reader spotted a Sprint ad on our site and clicked through to see what happened.

Flash is not supported by your browser.

The mobile ad unit sent the visitor to this Sprint page which is 100% Flash. Most Android phones do not support Flash so they get the infamous need-plugin-lego-block. Adobe will be releasing Flash 10.1 soon, but first-gen phones will not support it.

What have been your experiences with mobile ad units? Do you see advertisers taking advantage of the mobile web to its full extent? Are the ads relevant? Do you use AdBlock and could care less?

The joys of Flash.

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  • http://adomanico01.blogspot.com/ Anthony Domanico

    I like seeing the little lego. He protects me from the annoying flash ads.

  • http://Website Ryan

    Don’t want Flash on my PC and I certainly don’t want it on my phone. As much as I dislike Apple’s handling of the iPhone and it’s locked down state, I do hope their ‘no Flash’ stance kills Flash entirely.

    • http://adomanico01.blogspot.com/ Anthony Domanico

      Seriously? You want Apple to save us from Adobe? Not gonna happen, nor would I want it to. Yeah Apple has some innovative things, but their anti-flash policy is not a good one by any stretch. I mean, I gotta have my Farmville (and Homestarrunner) ! ;)

      • http://Website Ryan

        Enjoy your Farmville…..I’m not hoping Apple with save me from Flash. I’ve saved myself by not using it. I’m hoping that with Apple not supporting it….less sites will use it….and then I’ll have less things not displaying when I browse the internets.

        Yes, seriously.

        • http://Website Yuri Andropov

          As a developer who has had a bit of tentative experience with Flash (MX, 8 and CS4) is that it’s a horrible developer experience compared to other technologies, like Silverlight, Android and most web development that I’ve done. Flash obviously started as a design tool that was retrofitted to become a development environment. The crappy browser plugin client is just icing on the cake. There’s no reason that it needed to take until mid-2010 for the client to support hardware video acceleration, for example. I would not mind seeing Flash die alone and unloved.

  • http://Website pandadumpster

    I’m really sorry to be this buy but…”Do you use AdBlock and could care less?” should really be “couldn’t” care less. As in you could not possibility care any less.

    Unrelated to that, is there an AdBlock for Android as you seem to be implying? I don’t see all that much need for one, since mobile ads tend to be small, and they support the little guys behind the seems which is always good.

    • http://Website pandadumpster

      It figures I would make multiple spelling mistakes while commenting on your grammar. Personal FAIL

    • http://plankhead.com Zacqary Adam Green

      There’s AdFree, which redirects known ad servers to to stop them from loading. It requires a rooted phone, though, and isn’t 100% accurate.

  • http://Website Radu

    You should not promote this ad blocking applications !
    Behind this adds, are the developer which give everybody free applications to enjoy. It is a way to survive for most of them, or a way to keep going with the development. They (the devs with free apps) are responsibile for the grow of the Android platform. Your business, as a writer to this website, and this website, exists because of devs which promote apps – so do yourself a favour, and think about what you write !

  • http://Website spooky electric

    I don’t pay any attention to the ads honestly. I just find them in the way and annoying. The ads usually don’t show anything I actually want or am interested in. I knew about and owned the backflip way before I saw any ads. But that isn’t the general public. And I hate ads on free apps. I know why they are there so I don’t mind much and just ignore. I am willing to have paid for handcent to get rid of the ads.

  • http://Website ms. matrix

    I don’t care either way, after a while you get use to the fact that there is no Flash. Its not a make or break for me.

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  • http://Website Jo

    i hate flash, like the current anti-flash memes going on and would definitely disable any kind of flash-plugin on my android device if it’s ever available

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