May 03 AT 2:39 PM Taylor Wimberly 113 Comments

Motorola hints at owning mobile OS, acquires Azingo

Motorola’s Co-Chief Executive Officer Greg Brown recently told Bloomberg that his company was ready to make acquisitions to return to growth and it looks like we might have spotted their first deal.

According to a LinkedIn profile, it appears Motorola has acquired mobile platform company Azingo. The little known company (I’ve never heard of them) makes their own operating system called Azingo Mobile 2.0 which is based on the Linux platform. Azingo Mobile 2.0 already includes a comprehensive application suite including a Webkit-based browser, web runtime, Flash runtime, and full developer tools.

Acquired by Motorola.

Motorola’s other Co-CEO Sanjay Jha recently hinted at the possibility of Motorola owning their own operating system in their Q1 2010 earnings call.

“I’ve always felt that owning your OS is important, provided you have an ecosystem, you have all the services and you have an ability and the scale to execute on keeping that OS at the leading edge. And I continue to believe that at some point, if we have all of those attributes, that owning our own OS will be a very important thing.”Sanjay JhaCo-CEO Motorola

Google currently has a very strong partnership with Motorola, but i guess anything is possible.

Could Azingo become Motorola’s next mobile OS or do you think their technology might be implemented into future versions of Motoblur?

Via: LinkedIn

Source: Azingo

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  1. Motorola needs to focus on making a decent phone for the first time in years rather than owning an OS.

  2. ToddGuest 5 years ago

    “’I’ve always felt that owning your OS is important…”

    Ummm, Android is open source, released under the very liberal Apache license.

    Grab the source code

    http://source.android.com/download

    There, you “own” it, and you do not have to put your custom fork back up as open source.

    If buying Azingo cost more than $0.00 ( Android source code price ) it was “expensive”.

    • AndroiduserGuest 5 years ago

      First of all getting all trained resources of Azingo who were good at Linux based platform costs little more than $0.0. So if Sanjay Jha got it in a good deal, then I will envy him. Again even though Android is open source, still the trunk is controlled by google and it is very difficult to contribute and add it to main branch. Maintaining a branch completely will cost as much as having your own OS.

      Also Motorola cannot stand on Android profile alone. It needs more profiles . With Nokia and Intel in Meego and samsung in Limo, Motorola definitely needs some key selling points.

    • IrhaGuest 5 years ago

      I agree with you partly, but there could be more than one issue here. If Motorola forks out of Android, they will not be able to call it Android anymore (and they won’t be able to bundle all the google goodies with it). But still, they will initially have the good fortune of being able to use the same SDK and most of the same apps (ie., if they continue to merge the future changes in Android back to their fork). But doing this doesn’t really give them any competitive advantage in marketing their own version of Android. Also, all or most of the innovation goes into the hardware (which is already in their hands) or the UI. In fact, UI is what makes an mobile OS standout and the primary difference between all linux based OSes is their UI framework, so may be that is what they are trying to achieve here. It is quite possible that they acquired Azingo for their expertise and use it to make their Android standout?

  3. When will these phone companies learn? There are already enough mobile OS’s out there for consumers to choose from, we don’t need more crap that will only segment the app markets…what we need is them to focus on enticing more applications developers…Want to sell more phones Motorola? Convince more iPhone app developers to switch to multi-platform development.

  4. PhilGuest 5 years ago

    If some of these execs knew how stupid they sound to the tech world they’d be embarrassed. Can they not grasp the concept of open source? And then ironically the OS they bought is built on Linux just like Android. The only thing I can think they are trying to do (along with HTC and their hints and Samsung) is trying to differentiate themselves from the competition. Right now with Android they are all kinda helping each other out.

    I wish one of them would go ahead and drop Android and toss their new OS out there to get run over. Then maybe they will understand. If one company could go it alone and have the marketing pull of Apple they would have done it. But up until Android they were all getting their butts kicked up and down the market. Now Android comes along like binary courage and they all think they can go after the market. Let them all fail I say. No single one of them is going to get enough market to pull together a developer ecosystem and devs will go back to focusing on iPhone or just maybe look at WebOS. I hope if it does go that route Google decides to brand their own phones so we can continue to enjoy Android.

  5. hectorGuest 5 years ago

    May they rot with their own os.

  6. DarkseiderGuest 5 years ago

    Wow Motofail. Is this a shock to anyone, really? Of all the handset makers out there HTC is the only one that has it 100% spot on perfect. Make quality, feature packed handsets and install Android or WinMo 6.x / WP7. There you have a winning combination. They can make the best handsets and tailor them to the OS they are designing it for. Motorola on the other hand just took a step backwards by tailoring the OS to the handset, in this case, Azingo. This just screams dumb especially now that Android, Symbian^3 AND MeeGo are all open source. Oooh well. Stupid is as stupid does. Hopefully they get the Shadow and Droid 2 out before they get all stupid with themselves.

  7. benGuest 5 years ago

    IMO

    Pros and cons. Looks like most of the cons have already been stated. I could think of one pro to owning your own OS — Timely software updates. Motorola Owners know how Google handled their 2.1 update (push back after push back after push back….etc pissing off A LOT of DROID users). Im guessing this was possibly to help Google’s Nexus One sales being that it was the only phone with OFFICIAL 2.1 for a quite a while. Anyhoo, The point is that if Motorola developed it’s own operating system, THEY would be MOSTLY in control about when the updates come out –pending on carrier’s consent.

    • DarkseiderGuest 5 years ago

      It wasn’t Google that pushed back the 2.1 update on the Droid. It was Moto/VZW making sure that EVERYTHING was spot on perfect. Android 2.1 was available for quite a while to Droid owners through both the ERE25 and ESE53 builds that rooted Droid users installed and were enjoying LONG before the official OTA was pushed out. If I remember correctly 2.1 based ROMs were available to Droid users about 2 to 3 weeks after the Nexus update.

      The problem with all the recent hold ups for Moto and HTC are those with Sense UI and Motoblur. Those OS overlays had to be completely re-worked for the new framework in Android 2.x. So if anything blame Moto and HTC for that but not Google. Vanilla Android runs JUST FINE. Hell 2.1 runs great on the G1.

      • BenGuest 5 years ago

        I see what you are saying, but i was talking OFFICIAL update… not custom rom for those of us not wanting to void warranty. And if I remember correctly, testing passed Motorola LOONNGG before it finally got in the hands of Verizon. Also, Moto Droid is stock Android, no sense UI bullshit or Motoblur. I don’t think anyone has a clear answer on who stalled the update, but my best guess (and opinion) would be Google. Why else stall it for so long??? $$$$. Anyway, back to the subject — It would get rid of the middle man to offer your own OS on select phones. Keep Android, offer more OS options. Not too bad of an idea. If it fails (which it most likely would), trash it. I would stay clear of WinMo7 though (Disaster).

        • JoshGuest 5 years ago

          The official Droid update itself for 2.1 was also out a week or two before the official OTA update started going out full force, and it was Verizon and Motorola who were delaying the update. If I remember right, it was because their servers they were using to distribute the update couldn’t handle it or something–I know it was something with the OTA distribution servers. Anyway, I haven’t rooted my phone or anything; I just saw that the download link for the official *key word: official* update was up (in an article on this site, as a matter of fact), and I downloaded it onto my Droid. I just followed the step by step instructions they had to apply it manually. I’m not running a custom rom or anything; I just took the matter of updating into my own hands.

          Here’s the exact article of how to install it manually, by the way:
          http://androidandme.com/2010/03/news/how-to-manually-install-android-2-1-for-droid-coming-soon/

  8. It looks whack. When will they learn. My theory is that moto thinks just because the droid did good, they can do good on their own. Maybe they forgot that it was android that made that phone sell. I’m happy with android, even though i’m still on 1.6, but i’d rather be on 1.6 than some fakedroid OS.

  9. So bloody stupid. The only OSes that will survive are windows, iPhone, android, web OS, and symbian.

    • JAGGuest 5 years ago

      Why dont you just let MOTO try to offer us a better OS, and let them get in the fight.

      Some people were happy of nokia cause of MAEMO, some others cause SYMBIAN 3, and SAMSUNG getting BADA. Now some of you say thats a MOTOFAIL cause of you dont like it.

      MOTO is a company which is trying to be on the run again, let them do something for their mobile division.

  10. tkGuest 5 years ago

    Maybe they bought the company for their talent, not the OS? At least that’s the only way I can justify it. As has already been said, Android is open source and Motorola already owns it in the way of MOTOBLUR.

    Now I say they might have got them for talent cause I think MOTOBLUR looks ugly as hell, and hopefully this company can update it look and just generally be much nicer and get to the level of polish that HTC’s Sense UI has.

  11. AndrudeGuest 5 years ago

    The hubris continues … Motorola would be lucky to still have a dept. for walkie talkies if it weren’t for Android. Does the name Motorola strike anyone as anything but hardware ? Why do companies think they have the stomach to hang with OS giants ? I have no idea what the (Android assisted) capitalization of Motorola’s handset division is, but I’m thinking with 26.5 Billion in cash, Google could buy it 5 to 10 times !

    It’s sad, because I love my Droid !

  12. BobGuest 5 years ago

    Motorola having their own OS is not a problem for Google. Google’s main target is to ensure that Iphone does not become too dominant. Google is scared of Apple as Apple can reject Google apps for any damn reason that they want(performance, duplication, clunky UI etc), google voice app rejection is one of the main reasons why Google is giving such a push to Android,remember before July 2009, we only had TMobile G1 which was never quite an IPhone competitor. It was more of a lark before july 2009. If motorola OS ever becomes popular(doubtful), Google would simply release all their cool apps for Motorola as well.

  13. chinyuiGuest 5 years ago

    There is no proof that MOT acquired Azingo. Go to the Azingo website, they say they are a private company.
    So a LinkedIn profile is proof? Look at that again…it says he used to work at Azingo in the past and that his current company was acquired…PAST CURRENT!

    Wow, please try and spend at least 5 minutes researching your post. I know this is just a blog but that is a lame excuse for passing BS.

  14. I agree with the general consensus here. Competition in business has been a driving force behind success, but not every platform benefits from competition.

    Restaurants learned about 2 decades ago that if they all work together to educate the public on dining culture and the latest cuisine trends then it benefits everybody.

    The consumer pie is big enough for everyone to get a slice, so let;s make it the best pie possible,

  15. YH KwonGuest 5 years ago

    Wasn’t Azingo aquired by Vodafone before? Is there anybody who can answer me on this?

    Thanks
    YH Kwon

  16. ParelGuest 5 years ago

    Event I don’t think Motorola try to acquire Azingo..
    What a time pass discussion going on?
    If I update my linkedin profile that Microsoft is acquired by Google, then can any one believe it?

    • JohnGuest 5 years ago

      I think you r right,
      How the people could believe on this kind of rumors?
      And you can see it hits too much :))

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  49. RidleyGriffGuest 5 years ago

    First HP and now Moto – both of these companies have decided to go the Apple route moving forward, owning the OS and making the hardware too. Interesting.

    I can’t say I have a lot of faith in Motorola’s software abilities (nor am impressed lately by HP’s on the hardware front), but neither of these developments are good for Android.

    Google’s either going to a) face hardware partners that are increasingly less likely to play ball, as they pursue their own OS strategies, or b) see hardware partners employ radically different implementations of Android in an effort to differentiate themselves, which will only increase the fragmentation already present.

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  51. JJGuest 5 years ago

    Business 101: If Motorola, Samsung, HTC all run Android the only differentiating factor is the hardware. Any new feature they add to the hardware – 40 Megapixel camera, 1080p screen resolution can easily be replicated in a few months by any of the others. Its a race to the bottom.

    Having a unique OS (that works well too) that is tightly integrated to your platform is the way to differentiate your phone from the rest.

    It is in Google’s interest to commoditize the hardware. It is in Motorola’s interest not to commoditize its high end phones.

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    m3mnoch.

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    [...] their handsets on. That’s why we’re sure it’s no co-incidence that Motorola has acquired mobile OS makers [...]

  82. HPのPalm買収に続いて、モトローラがAzingoを買収 | iPad Geeks|iPad、iPhone、スマートフォン、タブレットPC、Guest 5 years ago

    [...] 一部ではモトローラは独自のOSを手に入れるためではなく、優秀な人材を確保したかっただけとの憶測もあるようですが、今後どのような展開になるか見極めるには時間が必要でしょう。source [...]

  83. even if moto did…maybe it will help them get past 1.5

  84. Top SecretGuest 5 years ago

    Surprised that media is so poor in getting this news. Motorola acquired just human resources and the technology of Azingo in the last week of March. Poor VC (Garnett and helfrich) is been duped that Azingo is in losses, promoters declared the company as bankrupt and just sold human resources. Who made money? Obviously promoters of Azingo. All Azingo employees were fired and were given fresh offers by Motorola. Foolish Motorola believes that they can do wonders with Azingo’s platform which infact has lot of bugs when I mean lot then I mean tonnes. Performance issues, bugs junk resources I believe Azingo had a good deal by getting acquired by Mot and Mot, god save Mot they would probably look for a top position from bottom.

  85. Motorola rumored to have acquired Azingo, part of some grander OS plans? « KorptixGuest 5 years ago

    [...] Wed, 05 May 2010 14:54:00 EST. Please see our terms for use of feeds.Permalink   |  Android and Me  | Email this | Comments Categories: Linux, acquisition, moto, motorola, [...]

  86. just a dumping ground for nowGuest 5 years ago

    [...] is rumored to have bought its own mobile operating system. Motorola co-CEO Sanjay Jha said during Q1′s earnings call, “I continue to believe that at some point … that [...]

  87. Mobile operating systems and browsers are headed in opposite directionsGuest 5 years ago

    [...] is rumored to have bought its own mobile operating system. Motorola co-CEO Sanjay Jha said during Q1’s earnings call, “I continue to believe that at some point … that [...]

  88. Motorola koopt Azingo. Nu een eigen mobile OS? « SocialTechGuest 5 years ago

    [...] bron: Android and Me [...]

  89. This Week in Android #15 with Hootan Mahallati of TripItGuest 5 years ago

    [...] Motorolla acquired mobile OS Azingo, hinting at a proprietary OS. [...]

  90. Motorola rumored to have acquired Azingo, part of some grander OS plans? | DschoolGuest 4 years ago

    [...]  |  Android and Me  | Email [...]

  91. Motorola To Introduce Their Own Operating System? : ГаджетыGuest 4 years ago

    [...] via AndroidAndMe] Android, [...]

  92. Motorola hedging Android bet with new web-based OSGuest 4 years ago

    [...] Linux mobile distributions) before abandoning it to behind Android. Earlier this year Motorola appears to have acquired Azingo, another LiMo Foundation member association building a Linux-based mobile [...]

  93. Chrome OS Ahead of its Time? A Quick Look at the Competition... | thechromesource - Google Chrome and Chrome OS News and ForumGuest 4 years ago

    [...] significantly – having this option doesn’t beholden them to Google. That’s why they bought Azingo last year, which has a WebKit-based platform [...]

  94. What the heck? Motorola Working on new custom Mobile OS? | Android HeadlinesGuest 4 years ago

    [...] and Me notes that Motorola acquired Azingo, who made a Linux-based mobile OS, last May.  They also noted Motorola CEO Sanjay Jha’s [...]

  95. Acer Iconia ReviewGuest 3 years ago

    An all round incredibly written blog post..

  96. Mobile operating systems and browsers are headed in opposite directions - O'Reilly RadarGuest 3 years ago

    [...] is rumored to have bought its own mobile operating system. Motorola co-CEO Sanjay Jha said during Q1′s earnings call, “I continue to believe that at some point … that [...]

  97. Mobile operating systems and browsers are headed in opposite directions - CodeGuest 2 years ago

    [...] is rumored to have bought its own mobile operating system. Motorola co-CEO Sanjay Jha said during Q1′s earnings call, “I continue to believe that at some point … that [...]

  98. Mobile operating systems and browsers are headed in opposite directions | HeadGuest 2 years ago

    [...] is rumored to have bought its own mobile operating system. Motorola co-CEO Sanjay Jha saidduring Q1′s earnings call, “I continue to believe that at some point … that owning our own OS [...]

  99. Motorola is still committed to Android, also making their own web-based OS | Android and MeGuest 2 years ago

    […] year we reported that Motorola might be working on their own operating system when they acquired mobile platform company Azingo and now new reports confirm this is still their strategy. Thomas Claburn of InformationWeek reports […]

  100. Motorola To Ditch Android OS, Revive ARM Partnership? | ITProPortalITProPortal.comGuest 8 months ago

    […] In most likelihood, the operating system would be built on top of Linux, probably using Linaro, after having purchased a Linux Mobile specialist (ed : the name of Azingo has been frequently mentioned with some saying that Motorola had acquired it). […]