AT&T claims only 2% of their customers use over 2 GB of wireless data per month, so the carrier is restructuring their data plans to make it more affordable for more people.
Customers now have two choices when it comes to wireless data plans. The DataPlus plan offers 200 MB of data for $15 per month or the DataPro includes 2 GB for $25 per month. Customers who exceed the lower 200 MB limit will receive another 200 MB of data for an additional $15. Those who go over 2 GB will be charged $10 for each additional GB of data.
The 200 MB plan might not sound like that much data, but AT&T claims it is enough to send 1,000 emails (no attachments), receive 150 emails with attachments, view 400 web pages, post 50 photos, and watch 20 minutes of streaming video.
AT&T also announced official support for tethering, which will run an additional $20 per month. Internet tethering is built in to the new Android 2.2, but Google is allowing each carrier to enable the feature as they see fit and charge whatever they like.
These new wireless data plans will be available on June 7th (the same day we are expecting the HTC Aria announcement). Current voice and texting plans on AT&T are unchanged.
Complete details of the new AT&T data plans:
- DataPlus. Provides 200 megabytes (MB) of data — for example, enough to send/receive 1,000 emails (no attachments), plus send/receive 150 emails with attachments, plus view 400 Web pages, plus post 50 photos on social media sites, plus watch 20 minutes of streaming video — for just $15 per month. This plan, which can save customers up to 50 percent off their wireless data charges, is designed for people who primarily like to surf the web, send email and use social networking apps. If customers exceed 200 MB in a monthly billing cycle, they will receive an additional 200 MB of data usage for $15 for use in the cycle. Currently, 65 percent of AT&T smartphone customers use less than 200 MB of data per month on average.
- DataPro. Provides 2 gigabytes (GB) of data — for example, enough to send/receive 10,000 emails (no attachments), plus send/receive 1,500 emails with attachments, plus view 4,000 Web pages, plus post 500 photos to social media sites, plus watch 200 minutes of streaming video — for $25 per month. Should a customer exceed 2 GB during a billing cycle, they will receive an additional 1 GB of data for $10 for use in the cycle. Currently, 98 percent of AT&T smartphone customers use less than 2 GB of data a month on average.
- Tethering. Smartphone customers — including iPhone customers — who choose the DataPro plan have the option to add tethering for an additional $20 per month. Tethering lets customers use their smartphones as a modem to provide a broadband connection for laptop computers, netbooks or other computing devices. Tethering for iPhones will be available when Apple releases iPhone OS 4 this summer.
“To give more people the opportunity to experience these benefits, we’re breaking free from the traditional ‘one-size-fits-all’ pricing model and making the mobile Internet more affordable to a greater number of people.”Ralph de la VegaCEO AT&T Mobility