The HTC EVO 4G launched this past Friday and its sales marked the largest quantity of a single phone sold in one day ever for Sprint. The record was previously held by both the Samsung Instinct and Palm Pre, but the number of EVOs sold on launch day was three times the number those phones sold over their first three days on the market combined.
Record sales of the EVO led to shortages at some of the 22,000 sales locations across the United States, including Sprint retail stores, Best Buy, and Radio Shack. Our online store also temporarily sold out and it could be up to 20 days before future orders ship.
With the high demand of the EVO, we are wondering if HTC can keep up their supply. Sprint is working with HTC “around the clock to increase inventory in all sales channels”, but HTC has a history of shortages with other recent smartphone launches.
It started earlier this year when T-Mobile was unable to keep the HD2 in stock and it was sold out for almost a solid month. Next we had the Droid Incredible launch where the phone sold out quickly and has been back-ordered since. Verizon claims the Incredible would “definitely outsell” the Droid, but HTC has been unable to keep up. Finally, the Desire has also fell victim to shortages across Europe. The high-end phone launched two months ago but retailers are unable to keep it in stock and having to turn customers away.
I believe HTC makes the best Android phones, but they have yet to produce a runaway hit like the Motorola Droid. With all of HTC’s shortages, you have to give Motorola credit for executing a successful launch and producing a couple million units. Hopefully HTC is learning from all their mistakes and they can ramp up their production for the next big launch.
“HTC EVO 4G is a clear winner for customers with the powerful combination of an amazing multimedia experience in 3G coverage areas that becomes even better in our growing number of 4G markets. It is terrific to see customers react so positively to this device and the innovative experience it brings to them.”Dan HesseSprint CEO