Android and Me

Samsung aims to pass HTC in smartphone market share

4 years ago 34

Samsung is the world’s second largest mobile phone maker, but they currently rank fifth in smartphone market share. Global sales of smartphones are expected to rise 36 percent to 247 million handsets in 2010 (according to research firm ISuppli Corp.) and Samsung hopes to grab more than 10 percent of the market by the fourth quarter of 2010.

Currently, Samsung only sits at less than 5 percent, but their goal is to double that and pass up HTC which has grabbed 7 percent of smartphone sales. In order to achieve that goal, Samsung needs their Galaxy S line of phones to be a major hit. The device has already gone on sale in Europe and is expected to launch on over 100 carriers, include all four major U.S. carriers.

If you ask me, I think it will be very difficult for Samsung to surpass HTC this year (at least in the important U.S. market). Samsung started strong with the Sprint Moment (their best selling Android phone), but their other U.S. model, the T-Mobile Behold II, was pretty much a flop and left a bad taste for some customers.

Another interesting twist to this story is the fact that HTC buys many of their smartphone displays from Samsung. Verizon CEO Lowell McAdam recently blamed Samsung for the HTC Droid Incredible shortages and we’ve heard many reports European retail outlets have had issues keeping the HTC Desire in stock. Samsung is now placing a huge priority on their Super AMOLED display technology and they will likely keep it to themselves so they can sell as many smartphones as possible.

I can probably guess what our hardcore audience will say, but who do you think will come out on top in 2010? Does HTC have too much momentum already, or can Samsung actually catch up?