Jun 21 AT 11:27 AM Nick Gray 23 Comments

Samsung’s Super AMOLED display takes on LCD and AMOLED in direct sunlight

Those in the market for a new Android phone have quite a daunting task ahead of them.  Back in the day (only a about a year ago), customers simply had to choose between  the touch-only HTC Magic and Samsung Galaxy and the QWERTY equipped HTC Dream.  Internal specifications for all three handsets were pretty much identical and Android 1.5 was the standard build for all three.  But today, things are a little more complicated.  There are different versions of Android, different customer UI choices, a slew of options in different form factors, and a variety of different features and specifications to look at.

Most newcomers to android who are simply moving up from a feature phone will most likely opt for the most reasonable handset on their current carrier, but those reading this blog are already pitting their current android phone against phones that haven’t even hit the market yet.  While most people focus on speed and performance, Samsung is hoping that their new Super AMOLED technology will take center stage in the years to come.  Their Super ALOMOED technology offers a much brighter display while saving battery power.  By reducing the number of layers between the human eye and the actual screen, Samsung is able to reduce the price, while increasing brightness and battery efficiency.

Techblog has just posted up a side-by-side comparison of the SONY Ericsson XPERIA X10, HTC Desire, and Samsung Galaxy S to show off how the SUPER AMOLED display on the Galaxy S fairs against the competing technologies.  The video demonstration shows that the older LCD display on the X10 still has slight advantage in direct sunlight, but Super AMOLED is a huge improvement over the stander AMOLED screen on the HTC Desire.

For now, Samsung appears to be keeping their entire production of Super AOLED screen t to themselves for the Galaxy S and their Bada lineup.  But as production of the new technology rams up over the next year or so, we should start seeing the new Super AMOLED display show up on other Android devices as well.  Out question to you: is Samsung’s Super AMOLED technology a key you are looking for in your next Android smartphone?

Via: Engadget

Source: Techblog

Nick is a tech enthusiast who has a soft spot for HTC and its devices. He started HTCsource.com (the first HTC blog) back in 2007 and later joined the Android and Me family in the summer of 2010.

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