As we all know, low supplies of AMOLED screens has been hindering sales for HTC for nearly two months. Verizon burned through their initial shipment of the DROID Incredible within a few days and has struggled to get more in stock. Though a handful of customers have been receiving the DROID Incredible in the mail, recent reports indicate that many customers will need to wait until early August before they can get their hands on the phone. That’s the good news.
The bad news? A recent report from iSuppli suggests that shortages in AMOLED screens could persist for quite some time. Currently, Samsung Mobile Displays and LG displays are the only manufacturers of AMOLED panels. While Samsung is already working on a new $2.2 billion production facility which is schedules to go online in 2012, LG has not made any announcements in regards to production increases. A few smaller companies in Taiwan are able to produce the same technology, but their manufacturing facilities aren’t schedules to ramp up production until later this year.
To make matters worse, Samsung Mobile Displays gives preferential treatment to the mother company. Last we heard, Samsung Mobile would have exclusive access to Samsung Mobile Displays’ new SUPER AMOLED panels until 2012.
For now, HTC and other smartphone manufacturers will have to wait and deal with the AMOLED shortage issue as best they can for their current handset lineup. As much as we all like having the latest technology on our new phones, manufacturers may need to keep away from AMOLED displays for a while or simply limit the use of the technology to only their most prestigious handsets. We’re pretty sure that Samsung is planning on using this situation to their advantage, helping them overtake a few other manufacturers in the smartphone segment.