Aug 19 AT 1:55 PM Taylor Wimberly 8 Comments

LG teams with NVIDIA in bid to grow smartphone market share

LG confirmed today they would be using NVIDIA’s dual-core Tegra 2 processors in their Optimus series of smart devices and they still plan to launch up to 10 smartphones before year’s end. The Korean manufacturer ranks as the number three handset maker in the world, but their smartphone market share is tiny in comparison (only 1.2% in Q2).

Both LG and NVIDIA have been late to the Android party, so it seems fitting that the two companies have teamed up in the race to catch industry leaders like HTC, Motorola, Samsung, Qualcomm, and Texas Instruments. LG is hoping that Android can boost their smartphone sales and the company is now aiming to ship five million units this year.

So far, Verizon has been the only U.S. carrier to launch a LG Android phone (Ally), but T-Mobile’s leaked roadmap showed an Android device from LG planned for Q4. Earlier this year, Verizon Wireless CEO Lowell McAdam also said to expect an Android tablet from LG before the end of the year.

It will be interesting to see if LG can reach their goal to sell five million smartphones, but I think the right combination of hardware could raise their Optimus line above the sea of Android phones.

One major advantage is the fact that LG Corp operates the subsidiary LG Display, which produces the Retina display (LCD-IPS) found in the iPhone 4. There have been some supply issues as LG tries to keep up with Apple’s demand, but I have a strong feeling we will see some of these displays find there way to an Android device.

Do you think LG has the tools to execute a major Android launch? It might be too early to tell, but the idea of a Retina display paired with NVIDIA’s Tegra 2 processor sounds pretty tempting.

Via: FierceWireless

Source: WSJ

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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