Nov 02 AT 8:30 PM Taylor Wimberly 14 Comments

T-Mobile officially announces America’s largest 4G network

We called this one last month, but T-Mobile has officially kicked off their new marketing campaign to promote “America’s largest 4G network”.

Tonight T-Mobile started airing their new TV ad, announced 4G speeds for six new markets, and announced their first 4G netbook, the Dell Inspiron Mini 10 4G. New cities covered with HSPA+ include Chicago, Ill.; Colorado Springs, Colo.; Ft. Wayne, Ind.; Louisville, Ky.; and Raleigh-Durham and Wilmington, N.C. and T-Mobile expects to cover over 200 million people by the end of this year.

T-Mobile’s new CTO Neville Ray went on the offensive against the other carriers and defended their use of the 4G term. “4G is about performance and today T-Mobile’s HSPA+ network is delivering 4G speeds that match and often beat WiMAX and are readily comparable to what early LTE will deliver. Our 4G network is capable of theoretical speeds up to 21Mbps and we have seen average download speeds approaching 5 Mbps on our myTouch 4G phone in some cities with peak speeds of nearly 12 Mbps. The footprint of our 4G service is not something that competitors are going to match anytime soon.

I’ve probably authored more post on T-Mobile’s HSPA+ than any other blogger so I’m not going to beat you over the head with it anymore. Now it’s your turn to tell me what you think. Will T-Mobile’s new marketing campaign pay off?

And the video one more time for anyone who missed it.

Show Press Release

T-Mobile 4G Service Now Available in More Markets and on New Devices

T-Mobile HSPA+-Enabled 4G Network Now Reaches Over 75 Metropolitan Markets

New T-Mobile myTouch 4G and 4G Netbook

Take Advantage of Blazing-Fast Wireless Broadband Speeds

BELLEVUE, Wash. – Nov. 2, 2010 – T-Mobile USA, Inc. today announced the expansion of its 4G mobile broadband network to six additional metro areas, and introduced two new products designed to tap into its 4G service. Tomorrow marks the national retail availability of the
T-Mobile® myTouch® 4G and T-Mobile’s first 4G netbook, the Dellâ„¢ Inspironâ„¢ Mini 10 4G. With typical download speeds that are on par with or faster than competing 4G technologies, and service availability in 75 metropolitan markets throughout the United States, the T-Mobile network now offers a super-fast, next generation mobile broadband experience to more people than any other wireless network in the country.

“4G is about performance and today T-Mobile’s HSPA+ network is delivering 4G speeds that match and often beat WiMAX and are readily comparable to what early LTE will deliver. Our 4G network is capable of theoretical speeds up to 21Mbps and we have seen average download speeds approaching 5 Mbps on our myTouch 4G phone in some cities with peak speeds of nearly 12 Mbps. Further, independent reviewers have seen average download speeds on our webConnect Rocket between 5 and 8 Mbps with peak speeds up to 8-10Mbps,” said Neville Ray, chief technology officer, T-Mobile USA. “The footprint of our 4G service is not something that competitors are going to match anytime soon, and starting today, we will begin marketing our network advantage with TV commercials advertising ‘America’s Largest 4G Network’ from T-Mobile.”

The “America’s Largest 4G Network” message will be communicated in an iconic, arresting and memorable way through national TV and digital advertisements that will begin airing today on major TV networks and cable TV stations, including ABC, CBS, FOX, NBC and TNT, and appearing on websites, including AOL, MSN, Amazon.com and easily viewable on T-Mobile’s YouTube channel at http://www.youtube.com/tmobile.

T-Mobile expanded the availability of its 4G network to six additional metropolitan areas, including Chicago, Ill.; Colorado Springs, Colo.; Ft. Wayne, Ind.; Louisville, Ky.; and Raleigh-Durham and Wilmington, N.C. T-Mobile customers with 4G devices in 75 metropolitan areas can now enjoy faster Web browsing, uninterrupted video streaming and quicker downloads at no additional cost.

“Consumers do not understand the technical alphabet soup of technologies involved in 4G, but for our purposes we define WiMAX, LTE and HSPA+ as 4G technologies,” said Chris Nicoll, distinguished research fellow, Yankee Group. “HSPA+ is evolving a far more ambitious and long-term road map than was originally envisioned. T-Mobile is using an upgrade to HSPA+ to deliver faster 4G speeds today and is quickly bringing a number of HSPA+ devices to market that greatly enhance the mobile data experience for its customers.”

In addition to the network expansion, T-Mobile continues to broaden its lineup of products that tap into its 4G network. Available today is the stylish and powerful T-Mobile myTouch 4G smartphone. Designed to access faster speeds on T-Mobile’s 4G network, the myTouch 4G also includes a front-facing camera for Video Chat through Yahoo! Messenger or QIK, HD Camcorder with Screen Share by Twonkyâ„¢, 5-megapixel camera with flash, Android 2.2, and additional exclusive T-Mobile features such as Genius Buttonâ„¢, powered by Dragon Dictation from Nuance Communications, myModes and Faves Galleryâ„¢. The myTouch 4G is appearing in a national ad campaign beginning today and will be the featured device at T-Mobile retail stores nationwide this holiday season. Also available today is the Dell Inspiron Mini 10 4G, T-Mobile’s first netbook to feature built-in access to T-Mobile’s 4G mobile broadband network. It also includes Windows 7 Starter Edition – Microsoft Corp.’s latest operating system – and a fast processor for easy Web surfing, communication, photo sharing and multimedia playback in one small, ultraportable device.

“With an upgrade path that continues to provide room for considerable speed enhancements, T-Mobile’s 4G network is purpose-built for continued growth. We are now on pace to increase our 4G footprint – reaching 200 million people by the end of this year – with plans to offer 42Mbps theoretical speeds in 2011,” added Ray. “As customer demand for wireless data increases, T-Mobile is well-positioned to compete based on the speed, breadth and evolution path of our mobile broadband service.”

Additional 4G products already available from T-Mobile and designed to take advantage of the faster 4G service include the T-Mobile webConnect® Rocketâ„¢ 2.0 laptop stick and the high-powered T-Mobile G2â„¢ with Googleâ„¢ smartphone. T-Mobile’s 4G smartphones, the myTouch 4G and the T-Mobile G2, are powered by the Android 2.2 operating system, which provides tethering and Wi-Fi Sharing capabilities. Beginning this holiday season, T-Mobile will offer a Tethering and Wi-Fi Sharing service plan that allows customers to use their smartphone as wireless modem for connecting laptops and other devices to the Internet through the T-Mobile mobile broadband network. Customers can add the Tethering and Wi-Fi Sharing plan to their Web — Unlimited $30/monthly plan for an additional $14.99/month.

Product Availability

T-Mobile plans to offer a selection of affordable data plans for both smartphones and broadband products, with smartphone data plans starting as low as $10/month. T-Mobile customers do not pay a premium for access to its 4G network. For more information on T-Mobile products, services, pricing and promotions, visit http://www.t-mobile.com.

The myTouch 4G is available nationwide tomorrow through T-Mobile retail stores, online at http://www.t-mobile.com, at select third-party dealers, and at leading national retailers including Best Buy, Costco, RadioShack, Sam’s Club and Target. Customers can visit http://mytouch.t-mobile.com for more information about the myTouch family of smartphones including the myTouch 4G.

The Dellâ„¢ Inspironâ„¢ Mini 10 4G is available tomorrow at http://www.t-mobile.com.

Source: T-Mobile

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  • http://Website Nate

    Damn, now that 2 carriers are calling their 3.5G 4G this is gonna become the norm and most people will never know the difference between this and the real LTE 4G

    • http://Website Alex

      Most customers don’t care sadly

      • http://Website Dezvous

        I don’t care either, what’s the big deal? It’s just a technicality.

  • http://Website Andy

    most people equate 4G with speed and if thats what they want people to think then by all means Tmobile call HSPA+ 4G because it is fast as hell

  • Snafu77

    So if I’m getting 4-5Mbps downloads on my N1 that’s HSPA(+)? My area is not even on the map for that being rolled out.
    They can call it anything they want as long as it keeps working this well.

  • http://Website Oskar

    Dang…big f#$% you to at&t and iPhone…lol

    • http://Website Oskar

      They should have went after sprint as well…lol

  • http://Website Joel

    Everyones getting 4g, while I’m still stuck on Edge…at least bring 3g to more places and then work on your 4g >.>

    • http://Website ivan

      Exactly t mobile may have fast but their coverage sucks balls. Lol Sprint is still at the top with Wimax

  • http://Website B

    I average 4-5 on my Nexus when outside my house but damn, bold words, T-Mobile. Now if you could just move away from the family friendly phones..

  • http://www.everythinglegit.com Ramon

    So basically what T-Mobile is saying is that they were slow to 3G but second to 4G..I like it, but once Verizon launches their LTE network then I know T-mobile gonna be sorry they put out this ad when Verizon puts out their ads on T-Mobile spotty coverage. Yet still I’m loving the competition but T-Mobile coverage still sucks balls..

  • http://Website Steven

    I have the T-Mobile G1, yeah, the original Android Handset, and in Phoenix, I am pulling down anywhere from 4-6Mbps on 3G. That is a huge improvement over my previous speeds of barely 600Kbps.

  • jim

    always been a fan of T-mobile tho the sidekick sucked pond water , any style HTC phone i think is the way to go

    HTC my touch 4G

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