Nov 16 AT 2:44 PM Taylor Wimberly 11 Comments

T-Mobile partners with Google on Goggles marketing experiment

Google Goggles is launching a new marketing experiment to bring offline and online experiences together. The concept is similar to QR codes – just snap a picture of an object in order to learn more information about it from your mobile device. But instead of using a weird looking barcode, Google Goggles just recognizes the actual object because it’s already in the database.

T-Mobile,¬†Buick, Disney, Diageo, and Delta Airlines have all announced they will test offline marketing which is “Goggles-enabled”. Advertisements will feature the Goggles logo and encourage users to take a photo and “unlock the ads interactive features”. The process is pretty simple as explained by a Google Mobile blog post, “When users take pictures of these [ads] with Google Goggles, they will be recognized by the app, and users will have the option of clicking-through directly to a mobile destination from the brand.”

For an idea of what some ads might look like, check out the demo video from Google. How do you think the experiment will play out?

Source: Google Mobile Blog

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  • SliestDragon

    I really like the movie trailer idea. I would love to be able to go to the movies and easily watch a trailer for any movie that looks interesting.

    • http://Website Futureboy

      You already can get any preview you want with the Movies by Flixter app. Previews stream beautifully to my ancient MT3G (even when it was on 1.6 and everything else lagged). Plus, you can browse the DVD new releases and add them directly to your Netflix cue right within the app.

      Granted, getting the trailer through Goggles may take fewer clicks, but if you don’t already have the Movies app. Go get it. Instant previews, and it’s available right now. Pretty awesome.

      (I have no affiliation with the app, I’m just a movie fan)

  • http://Website Manuel

    Meh

  • http://Website Kenny

    I think this is a smart idea being that Google is an ad company

  • http://Website Richard

    It’s pretty clear that google goggles rocks I love this application on my evo 4g. Imagine making this application better thank god for Google/Android/HTC/Sprint

  • orginn

    I love the android sticker on the back of the iphone on 1:49

  • http://Website steve

    I find it extremely stupid that google used an iphone in that video.

    They use the iphone at the very end of the video to take a picture of a poster for a movie.

    • http://Website MP

      You find it extremely stupid that they are showing that am extremely popular phone also has goggles. They’re showcasing an ad feature, they want more users, no matter the OS or manufacturer.

  • http://Website Lionel L.

    Anyone remember the CueCat? Google it.

    Same thing just newer and shinier.

  • http://Website Todd

    I’ve seen barcodes in the Sunday adds and wondered what was the point. This is even more pointless. Except for the idea of watching movie trailers.

  • http://Website Borkata

    Interesting idea :) I like Googles and want it to develop :)

    P.S. There is another interesting thing in vide on 1:49 – Iphone 4…?!?