Google Goggles is launching a new marketing experiment to bring offline and online experiences together. The concept is similar to QR codes – just snap a picture of an object in order to learn more information about it from your mobile device. But instead of using a weird looking barcode, Google Goggles just recognizes the actual object because it’s already in the database.
T-Mobile, Buick, Disney, Diageo, and Delta Airlines have all announced they will test offline marketing which is “Goggles-enabled”. Advertisements will feature the Goggles logo and encourage users to take a photo and “unlock the ads interactive features”. The process is pretty simple as explained by a Google Mobile blog post, “When users take pictures of these [ads] with Google Goggles, they will be recognized by the app, and users will have the option of clicking-through directly to a mobile destination from the brand.”
For an idea of what some ads might look like, check out the demo video from Google. How do you think the experiment will play out?