Today T-Mobile held an event featuring new CEO Philipp Humm and Deutsche Telekom CEO Rene Obermann where they discussed their strategy for 2011. For starters, they confirmed two new 4G phones that have been widely rumored. Both the Samsung Galaxy S 4G (Vibrant 4G) and Sidekick 4G should be arriving on T-Mobile in the first half of this year.
The two new phones will join the LG G-Slate tablet, the Dell Streak 7, and a new USB modem that will take advantage of T-Mobile’s upcoming 42 Mbps HSPA+ network. We should see the first 4G handset to take advantage of the faster 42 Mbps speeds in the second half of the year and HSPA+ will remain T-Mobile’s 4G technology of choice until they adopt LTE in 2013.
T-Mobile also revealed they have their cross-hairs on Sprint and want to become the number three operator in the United States. At around 34 million subscribers, T-Mobile still has a ways to go if they want to catch up to Sprint’s 48 million customers. For the first quarter of this year, T-Mobile will spend more on marketing than ever before and hopes to attract more small business customers.
We love T-Mobile and wish them the best, but adding 14 million customers this year sounds nearly impossible. What do you think T-Mobile should do to attract new customers and catch up with Sprint?