Feb 04 AT 12:57 PM Sean Riley 12 Comments

Motorola whets our appetite with a clip from the Xoom Super Bowl ad

To those that were worried that the teaser video we saw early in the week was going to be the actual Super Bowl ad you can rest easy that they will in fact be showing the Xoom in all of its Honeycomb glory.

You can catch the first 15 seconds below of what will be a full 60 second spot during the second quarter of the Super Bowl this weekend.

Motorola turning Apple’s classic 1984 ad against them is pretty entertaining and flipping through the eBook and rotating around the new Google Maps looks great, but hopefully there is some more compelling device usage to come in the remainder of the ad showing both the power of the Xoom and the feature set of Honeycomb.

What do you hope to see Motorola highlight in the last 45 seconds other than those two crazy kids getting together?

Sean has been with Android and Me for over 5 years and covering mobile for the last 6. He occasionally muses about gadgets and tech outside of the Android universe at Techgasms.

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  • http://Website William

    I would like to see the release date. I have a feeling that it will be at the end of the commercial.

    • http://www.technogasms.com Sean Riley

      Feb. 24th is the latest rumor, but I’d love to see something official as well. I’d also love to hear more about their plans for enabling 4G on the Xoom.

  • http://www.toysdiva.com PixelSlave

    On one hand, I like the calm but scary feel of it, but on the other hand, I hunger for more actions. Maybe they should make a sequel that shows a person being chased down by secret police just because he uses a Xoom.

  • http://Website J-Man

    I love the iSheep reference.

  • http://Website Stang68

    Just hoping they show more features. They have to.

    • http://Website kretz

      uhhhh did you not see the hour long even on it?

  • coyotejbob

    Ending should be a giant iPad with an android robot being thrown threw it with Steve jobs on the screen.

  • http://Website mark

    Motorola is doing this ad perectly. By releasing the two teaser videos, they’re able to get more advertising.

  • http://Website Nammy

    Haha, I love how he is reading 1984 at the start. Classy.

  • http://Website Maximus

    The irony of the Guy reading 1984 is Symbolic of the Direction were headed

    How Blatant is that!!!

    over 50 million people on Sunday will be predictive programmed and Subliminally bombarded with the Idea Of George Orwells 1984 and the Mindless Drones Walking around the guy in all White symbolic of a Herd of Sheep


  • http://Website Nexus1Lover

    The people behind this ad deserve an award. As i watched i immediately realised the one guy standing out of the “isheep” heard which i giggled to myself and thought was brilliant.

    But as I watched again and (don’t slap me) must admit i wasn’t familair with 1984 i looked it up… and for those who also do not know the novel.

    from Wiki

    “Nineteen Eighty-Four (sometimes written 1984) is a 1949 dystopian novel by George Orwell about an oligarchical, collectivist society. Life in the Oceanian province of Airstrip One is a world of perpetual war, pervasive government surveillance, and incessant public mind control. The individual is always subordinated to the state, and it is in part this philosophy which allows the Party to manipulate and control humanity. In the Ministry of Truth, protagonist Winston Smith is a civil servant responsible for perpetuating the Party’s propaganda by revising historical records to render the Party omniscient and always correct, yet his meagre existence disillusions him to the point of seeking rebellion against Big Brother.”

    I then thought this is more then brilliant. A straight shot at Apple and their “way of life”.

    As i saw the more recent comments here I’m glad others have picked up on it and i can’t wait untilt he whole ad runs to sooooo many people…

    • http://sean-the-electrofreak.blogspot.com/ Sean the Electrofreak

      It makes even more sense when you watch the original “1984″ Apple commercial in which Apple touted themselves as being the rebel in the personal computing industry.


      Oh Apple, what a hypocrite you’ve become…