We’ve known for a while that Android was ahead of the competition, but we’ve never really seen a complete picture of what the entire smartphone market looks like. Fortunately for us, Nielsen released a new report which depicts how each manufacturer stacks up in the various U.S. smartphone market segments from November 2010 through January 2011.
Obviously, we always like to point out that Android’s 29% market share is a couple points ahead of Apple’s iOS, but it’s interesting to note that there are really only three major players in the Android segment. Within the 29% share of the smartphone segment that’s owned by Android, HTC has the lead with 41.3%, followed by Motorola’s 34.5%, and Samsung’s 17.2%. The remaining 6.9% is classified as “Other” and is made up by manufacturers like LG, SONY Ericsson, Dell, and Huawei.
The second chart in Nielson’s report shows how the smartphone segments break down by age groups. Android and iOS age segmentation are pretty consistent with Android coming out slightly ahead in the 18-24 demographic and iOS gaining back those points in the 55-65+ grouping.
Since the Nielson report only shows data for a specific point in time, there’s not really much else we can extrapolate from the numbers. We’re hoping they release this same report every quarter so that we can start tracking how Android progresses over time among the different user age groups and how new handset introductions individually affect manufacturer’s Android market share.