Jun 17 AT 1:52 PM Alberto Vildosola 12 Comments

Video: Sony teases new Honeycomb tablets using Rube Goldberg Machine, blows our minds in the process

What do you get when you mix a Rube Goldberg Machine, one cup of Android, two spoons of Sony tablet, a bit of Honeycomb on top and a whole lot of crazy? You get the two videos below. Brought to you by the mad, creative and awesome people at Sony’s ad department.

The company is currently in the process of hyping its two Honeycomb tablets, the S1 and S2, prior to release. They’re doing this with a series of mini-episodes on YouTube. There’s only one episode (and the prologue) so far; apparently, the videos are about two tablets that fall in love while they ride on top of a Rube Goldberg Machine. Or something like that. I’m not entirely sure.

The two tablets were actually announced back in April, but it looks like Sony’s almost ready to sell them now. The S1 is almost a replica of every other Honeycomb tablet currently on the market. It has “Android 3.0 Honeycomb, a Tegra 2 processor, a 9.4-inch display, WiFi and WAN (3G/4G) connectivity, and both front and rear-facing cameras.” The S1 does have one feature that sets it apart from the crowd, and that’s its somewhat weird look. It’s “meant to provide comfort while holding, as well as giving it a lighter feeling.” Sounds alright by us.

The second tablet, the S2, keeps the crazy coming with a folding screen a la Kyocera Echo. Each screen measures 5.5-inches, and it borrows all features its big brother has. For you gamers out there, both tablets are PlayStation Certified and will launch with the PlayStation Suite.

Without further ado, I give you the craziest product video you’ll see this week.

Via: IntoMobile

Alberto is a college student living somewhere between Miami, Sarasota and the World Wide Web. Although a former iPhone owner, Alberto is now a proud Android enthusiast. You can follow Alberto on Twitter and Google+ for his thoughts unworthy of an article.

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    • http://Website kretz

      you’re a douche and provide no worth to this site..that being said, i’m not sure my mind was blown by this..

  • http://Website Bingo

    This is a pathetic attempt at getting clicks on your site. There is nothing here to will blow your mind. In fact, it’s pretty boring.

  • Alberto Vildosola

    Apparently, I’m the only Rube Goldberg Machine fan around these parts. Anyone else? Anyone?

    • http://Website Derek

      Extremely good marketing and cool looking tablets? Yes. Mind blown? No.

      I can’t wait to hear more about these though.

  • http://Website Pip

    I thought it was cool. Take it the machines are going to get bigger and more complex the next couple, and then the final one will be more simple – possibly just on the screens themselves?
    Interesting to see what the actual tablets are going to be like. I assume they are going to go straight for the iPad so they better be good.

  • http://Website Mike

    Blows our minds . . . . . . . . . . . NOT!
    That clamshell tablet looks like some combination of someone’s grandma’s blush cover with the Nintendo 3DS.
    It’s ridiculously ugly if anything and definitely blows my mind that someone actually thinks that it is cool. :S

    • http://Website Alberto Vildosola

      I was referring to the video not the tablets.

  • http://Website Mikey

    While I like the Rube Goldberg Machine concept (and there are some amazing ones out there), this was positively snooze inducing.

  • http://Website Dave

    Wow, harsh commenting. I thought it was a cool video and an interesting marketing idea. Also the S1 looks like it could be a solid tablet. I kind of like the idea of the folded paper concept giving it a slight tilted appearance while lying flat. As far as the commenters, relax guys, its a title.

  • Uncemister

    I’ve seen a LOT better rube golberg devices, and they could have been about devices that actually matter instead of these…

  • http://Website Jp

    trolls will be trolls, and haters will, oh yes, hate.

    The light play and perspective work were really really innovative. Technically, that was a fantastic piece of video.
    Not so fussed about the tablets ;)

    • kretzGuest 4 years ago

      you’re a douche and provide no worth to this site..that being said, i’m not sure my mind was blown by this..

  1. BingoGuest 4 years ago

    This is a pathetic attempt at getting clicks on your site. There is nothing here to will blow your mind. In fact, it’s pretty boring.

  2. Apparently, I’m the only Rube Goldberg Machine fan around these parts. Anyone else? Anyone?

    • DerekGuest 4 years ago

      Extremely good marketing and cool looking tablets? Yes. Mind blown? No.

      I can’t wait to hear more about these though.

  3. PipGuest 4 years ago

    I thought it was cool. Take it the machines are going to get bigger and more complex the next couple, and then the final one will be more simple – possibly just on the screens themselves?
    Interesting to see what the actual tablets are going to be like. I assume they are going to go straight for the iPad so they better be good.

  4. MikeGuest 4 years ago

    Blows our minds . . . . . . . . . . . NOT!
    That clamshell tablet looks like some combination of someone’s grandma’s blush cover with the Nintendo 3DS.
    It’s ridiculously ugly if anything and definitely blows my mind that someone actually thinks that it is cool. :S

  5. MikeyGuest 4 years ago

    While I like the Rube Goldberg Machine concept (and there are some amazing ones out there), this was positively snooze inducing.

  6. DaveGuest 4 years ago

    Wow, harsh commenting. I thought it was a cool video and an interesting marketing idea. Also the S1 looks like it could be a solid tablet. I kind of like the idea of the folded paper concept giving it a slight tilted appearance while lying flat. As far as the commenters, relax guys, its a title.

  7. I’ve seen a LOT better rube golberg devices, and they could have been about devices that actually matter instead of these…

  8. JpGuest 4 years ago

    trolls will be trolls, and haters will, oh yes, hate.

    The light play and perspective work were really really innovative. Technically, that was a fantastic piece of video.
    Not so fussed about the tablets ;)