Aug 11 AT 10:42 PM Taylor Wimberly 14 Comments

Gameloft finds success in the Android Market, will continue freemium model with Let’s Golf 3

Gameloft experienced their fair share of growing pains in the early days of Android. I was always one of their most passionate supporters, but I was also their biggest critic. I complained so much that one of their reps actually flew to my hometown and bought me dinner after the company over-billed my credit card.

Our biggest annoyance was always Gameloft’s reluctance to place their best titles in the Android Market, but Google finally addressed their concerns and now Gameloft has fully embraced Android’s official store. Most of their best-selling games are now available for purchase in the Android Market and more titles are being added every month.

Not only are the games available, but they are also selling well. Their military shooter Modern Combat 2 appeared on the Top New Paid list and sold over 50,000 units to date.

Paid games can generate some nice profits in the Android Market, but freemium games are generating more revenue and Gameloft knows this. They just released GT Racing: Motor Academy for free and it raced to over 500,000 installs in just a couple of weeks. We don’t know how much Gameloft is actually making on those in-app purchases, but it must be pretty good because the publisher is scheduled to release more freemium games over the coming months.

Next up is Let’s Golf 3. It’s already available for the iPhone and iPad, but it should be hitting the Android Market any day now. Early reviews are mixed with some people praising the gameplay and others complaining about the freemium-ness. One reviewer said, “A great game thats ruined by being freemium, I’d way rather pay a set price and be able to play whenever I want!”

They can’t all be winners, but as long as Gameloft keeps pumping out new titles then I’ll be happy. Now when is 9mm coming out?

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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