In an attempt to better categorize its smartphones, Samsung created its very own naming strategy. What good is a naming strategy without a good variety of devices, though? This is why Samsung is also introducing 4 new devices, ranging from entry-level to mid-end devices.
Before we move on to the phones, let’s explain how the new naming strategy works. It uses letters (Y/M/W/R/S) and a second indicator when it applies (Pro/Plus/LTE). These are the definitions of each letter and indicator according to Samsung:
- “S” (Super Smart) — Devices at the very pinnacle of Samsung’s mobile portfolio. This class will only be used on flagship devices, such as the Samsung Galaxy S–the award-winning smartphone that has already sold 10 million units throughout the world.
- “R” (Royal / Refined) — Premium category models. A combination of power, performance and productivity for the individual who wants to be defined by the technology they carry.
- “W” (Wonder) — High quality, strategic models. Perfect for those seeking a balance between style and performance.
- “M” (Magical) —High-performance models at an economic price-point.
- “Y” (Young) — Entry models or strategic models for emerging markets or a younger audience more sensitive to price.
- “Pro” — The device includes a QWERTY keyboard for speedier email typing and increased productivity for professionals.
- “Plus” — The device is an upgrade from an existing model.
- “LTE” — The device is designed to utilize LTE (Long-Term Evolution) connectivity standards, a 4G standard to provide increased mobile network capacity and speed.
With all the terms are straightened out, it’s easier to know what to expect from a device just by its name. And as you can see, the devices introduced today are entry-level to high-tier. We love diversity and choice; we welcome all types of smartphones.
This entry-level smartphone (Y) will be affordable, but not as powerful. Sporting an 823 MHz processor and Android 2.3, this will not be such a bad device. Even low-end devices are coming out with Gingerbread these days, which is a great sign. Also, that processor would have been among the best just a year ago, so it will definitely take care of most simple tasks you throw at it. The Galaxy Y will also come with a 3-inch display and a 2 MP camera and will feature Swype. Not too bad for an affordable smartphone, right?
Galaxy Y Pro
Details about this device are scarce, but you can expect it to be the same as the Galaxy Y with a different form-factor. This device comes with a full QWERTY physical keyboard and resembles the Blackberry form-factor. Would be good for Blackberry users trying to jump on the Android bandwagon. This smartphone is designed for “professionals” who need to message, edit documents and type for longer periods of time.
Galaxy M Pro
This “Magical” device brings better performance to the affordable price-range. Also sporting a physical keyboard, this device does feature better processing power and specs for those professionals that need a boost. With a 1 GHz processor, a 2.66-inch display, a 5 MP rear-facing camera, a .3 MP front-facing camera and Android 2.3 Gingerbread, this device should not have too many hiccups.
This high-tier “Wonder” device will come with a 1.4 GHz processor (still single-core). Not bad at all. Featuring Android 2.3 Gingerbread, this smartphone should take care of all your needs. What makes this different is that it has a 3.7-inch display, which is not common for devices with better specs.
Seeing new devices show up is always great, and we welcome them to the Android family. There is one more thing I have been wondering about, though. IFA is just around the corner, and these smartphones have just shown up. Do you guys think the Samsung Unpacked commercial has something to so with all these phones? After all, it does show a bunch of people with a “shiny thing” on their hands. This could relate to the messaging that there’s a Samsung device available for every type of person out there.
Do you guys think this is the “big thing” (or things) Samsung was teasing us about? Or might it be another device? If you haven’t seen the commercial, it’s posted below. Anyone liking these new devices?