When Google announced they’d be acquiring Motorola Mobility for $12.5 billion this morning, the first thought on everyone’s mind was “how is Google going to use the hardware now at their fingertips?” If Andy Rubin is telling the truth, then the answer may surprise you.
In the teleconference that came after the initial announcement, Google and company were very open on how they plan to use Motorola. Above all, Motorola was acquired for patents. Google will continue to operate as normal, with Motorola remaining a licensee and nothing more. While this may not be how it eventually turns out, for now any and all OEMs will still be on equal footing when it comes to Android handsets. Yes, even Google Experience Nexus devices:
We have this strategy where we have this Nexus program, and we have this lead device strategy. That strategy has worked quite well to help focus the team.
What we do is that we select each -- around Christmastime of each year -- we select a manufacturer that we work very closely with to release a device in that time frame. That includes, also, semiconductor companies and all of the components that go in the device.
Essentially the teams huddle together in one building. They jointly work in these development efforts -- they go on for nine to 12 months. And ultimately at the holiday season, or right before it, devices pop out that are based on this effort.
We don't expect that to change at all. The acquisition is going to be run as a separate business. They will be part of that bidding process, and part of that lead development process. And obviously Android remains open to other partners to use as they are today.Andy RubinGoogle
Up until this point, Samsung was rumored to be near the head of pack in the race for who will manufacture the next Nexus device. But considering TI’s role as the lead platform for Ice Cream Sandwich and Motorola’s relationship with TI, don’t be surprised if Moto lands the gig.
How do you feel about Google’s acquisition of Motorola and how it ties into Nexus series devices? Would you be upset to see Google stick with one manufacturer? Would a tighter level of control make for a better overall experience?