Aug 15 AT 4:28 PM Dustin Earley 23 Comments

Motosoft: the acquisition that wasn’t


Has it sunk in yet? Google has seriously bought Motorola Mobility. And all the hardware manufacturing, software development, patents and talent that come with it. Apple and Microsoft payed $4 billion for less than half that amount of patents alone. Google has pulled a “rope-a-dope,” has “sandbagged” their rivals, and boy do I bet they feel great. The Big G has made a wonderfully smart move, and because of it, Android’s future looks brighter than ever. But when all is said and done, the speed and ease with which everything seems to have gone down almost seem a little odd, doesn’t it? Did Motorola up and sell themselves to Google because they came knocking, one friend to another, trying to help each other out? Of course not.

According to an exclusive article out of GigaOm this afternoon, Google wasn’t alone in the quest for Motorola. Microsoft, along with several others, were in on the bidding war to acquire the company. Microsoft clearly had a lot to gain if they were to acquire Motorola. Not only would they have had thousands of mobile-related patents to add to their already monstrous arsenal, but they could have put Windows Phone 7 on more devices, expanded Live deeper into the living room and explored other hardware-related options among others. It’s speculated however, that patents were the only thing motivating Motorola. That alone may have played a key role in how the acquisition was played out.

It’s not exactly crystal clear why Motorola would choose Google over Microsoft, but you can bet money wasn’t the only factor involved. Google and Motorola are a good fit. Google will most likely use Motorola to further Android and continue to extend their products beyond mobile phones. They could keep Motorola busy for many years to come with ambitious hardware-related products, and that’s exactly what Motorola was looking for. Microsoft? Not so much. Could you imagine the news had Microsoft won? Not everything said about the acquisition is all good today, but had Microsoft been the one to close the deal, it would have been much, much worse.

Source: GigaOm

Dustin Earley: Tech enthusiast; avid gamer; all around jolly guy.

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