Every time a new Android tablet comes out, it’s always the same thing: “This tablet has THIS dual-core processor. This tablet has THIS size display. This tablet has THIS firmware.” Over, and over and over again. Don’t get me wrong, specs are important to a certain extent. The problem is, they don’t matter nearly as much as manufacturers think they do. Or as much as manufacturers want you to think they do. The Kindle Fire is about to prove just how true this is.
Amazon finally has it right. It’s all about the content. Samsung, Motorola, ASUS and HTC all rely on Google to provide content for their devices. Google has really just started to offer their own forms of content with Google Music, Movies and Books. In the grand scale of media services, Google still has a long way to go, too. Sure, Samsung and HTC both have some form of media service available for their respective devices, but they’re weak compared to Google. And compared to Amazon, they’re a really bad joke. At the end of the day, you have to ask the question: What is a tablet like the Motorola Xoom best at? Providing media like books and movies? Writing emails? Being affordable?
After watching the original announcement of the Kindle Fire, one thing is clear: Amazon wants to provide you with an ultra-affordable way to consume content. Not Google’s content, Amazon’s. Which includes an impressive amount of apps, books, movies, television shows and more. Whenever a new Android tablet comes out, all the hands-on demos and interviews with company representatives revolve around the specs and features of the device. Amazon may have mentioned what was under the hood, but that information played third fiddle to the content that will be made available. Because Amazon understands what consumers want. An ultra-affordable way to consume content, with special emphasis on “ultra-affordable.”
Just as important as the services that only an Amazon tablet can provide is the price you’ll pay to use them. By not fretting over things like a 1.5 GHz quad-core processor, the Kindle Fire will be available for under $200. Amazon may actually still be taking a loss at that price, but they’ll more than make up for it by, you guessed it, providing you with their content. Other tablet manufacturers cannot come close to this price, because they have no real way to make up for any sort of loss. Make no mistake; just because it doesn’t have an ultimate top-of-the-line processor and super HD display doesn’t mean there will be any real loss of experience. Most high-end Android device hardware is under utilized as it is. The Kindle has more than enough power to consider it a premium device.
During the Kindle Fire announcement, Amazon CEO Jeff Bezos said, “We’re building premium products at non-premium prices.” Just one week ago, I was in need of a new HDMI cable. I went to Amazon.com and was surprised to find that Amazon carries their own brand of cables and other home essentials. Normally, a braided HDMI 1.4 cable costs anywhere from $20 to $250 at a big box store. Amazon had one for $5, and that included shipping. I can honestly say the cable I received is a top-of-the line, no sacrifices product. And that’s exactly what the Kindle Fire will be. The iPad and Galaxy Tab 10.1 will offer a more in-depth experience; there’s no doubt about it. But the experience that the Kindle Fire offers is more than realistic for the price. Especially since Amazon has no real problem with the Android community modding the Kindle Fire. Which means that someday, the Kindle Fire may actually be a $200 full-featured Ice Cream Sandwich tablet. How’s that for a premium product at a non-premium price?
The Kindle Fire will be the perfect tablet for reading books, watching movies, playing games and browsing the web. It’s the perfect gift for your kids, wife, brother, mother, sister or father. It’s an incredibly cheap learning tool for schools. It has all the content anyone could ever want at a price that is too good to pass up. It’s the first of its kind, and that will show once the holiday season has passed. By that time, everyone you know will either have a Kindle Fire or want one. The best part is: It won’t need a quad-core processor or even Honeycomb to do so. I know I’ll have one. Will you?