The latest numbers on US smartphones from Nielsen have just come in, and as expected, Android is up yet again.
Last time Nielsen put out a report (in late July), it was for Q2 OS market share. At that time, Android was in the lead with 39 percent of the market. This time, the little green guy is up by 1 percent, sitting comfortably at 40. As far as competitors go, Apple is still staying strong with 28 percent, RIM is down again at 19 and Microsoft has a total of 8 percent. Of interesting note, Microsoft’s numbers consist of Windows Mobile and Windows Phone OS. Windows Mobile is at 7 percent, while Windows Phone is at 1. Both Symbian and webOS are now a part of the “other” category, which accounts for 5 percent of the pie.
Perhaps the most compelling numbers out of today’s report pertain to what consumers plan to buy next. When it comes to late adopters, 32 percent plan to buy an Android phone, while 30 percent are undecided. The other 40 percent of late adopters are split up among the the major OSes. The only category where Android doesn’t lead the pack in numbers is what smartphone OS early adopters will buy next. Android has 37 percent. iOS has 38. However, Android more than makes up for the loss in the last category: “Innovators.” 40 percent of innovators, or “the earliest of early adopters,” plan to buy Android phones next.