Sep 02 AT 2:06 PM Sean Riley 17 Comments

Nook Color 2 could beat the Amazon tablet to market


Digitimes is reporting that suppliers in Taiwan are currently shipping components for Barnes & Noble’s follow-up to last year’s Nook Color. Touch panels are coming from TPK Holding and assembly will be handled by Inventec and Pegatron with a production capacity of approximately 2-3 million units by the end of 2011.

No startling revelations regarding the device itself, which they say will continue to feature a 7-inch full color touchscreen. The Nook line has seen a refresh each fall for the last couple years. But those updates have come in November following October announcements, so this would be a bit of an accelerated timeline.

Normally I would say this is just Digitimes garbling things a bit, but it does seem plausible that B&N would strive to get their Nook Color 2 out the door before Amazon can enter the tablet fray.

The Nook Color has enjoyed a reasonably high degree of popularity due to its low(ish) price and ability to do at least passable duty as a tablet–even for those who choose not to throw a full Android install on it. With that said, the hacking/modding community has a new darling in the HP TouchPad, and the Nook’s price advantage is most likely going to be wiped out by Amazon (who will also bring a treasure trove of content that overshadows at least the current offerings from B&N).

A couple of my family members have the Nook Color and really enjoy it. I’ve been reasonably impressed when playing with them in the “Land O’ Nook” that stretches as far as the eye can see at my local B&N. I just don’t know how they’re going to hold up once the Amazon juggernaut is set in motion.[1]

What do you think Barnes and Noble needs to do with the Nook Color 2 hardware and available content to stay relevant this holiday season and heading into 2012?


  1. As any Marvel reader knows, “nothing stops the Juggernaut.”

Source: DigiTimes

Sean has been with Android and Me for over 4 years and covering mobile for the last 5. He occasionally muses about gadgets and tech outside of the Android universe at Techgasms.

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