Nov 08 AT 12:45 AM Edgar Cervantes 23 Comments

Video: Panasonic Toughpad tablets are indestructible and go for $1299


Panasonic has been a little absent in the tablet wars, but they have finally brought something to the table. A family of tablets has finally been announced, and they are definitely no small contenders. The new Panasonic Toughpad tablets are boasted to be nearly indestructible.

These tablets are meant for people who will be rough on their devices (as well as businessmen, since it comes enterprise-ready). Packed with Military Standard 810G ruggedness certification, this tablet is able to withstand drops, sand and water damage, and a very wide range of temperatures. Seems like the construction workers will be happy with its durability, but what about the specs?

Rugged devices are usually lackluster when it comes to hardware, but this tough boy is actually not too bad. There will be two versions of these tablets, the A1 and the B1. The first is a 10-inch device, while the second is a smaller, 7-inch tablet. As of now, only the A1 specs are available, so let’s take a look:

Highlights of the Panasonic Toughpad A1 include:

  • Android 3.2 Honeycomb
  • 10.1-inch XGA (4:3) display
  • Marvell 1.2 GHz Dual-Core Processor
  • 1 GB of RAM
  • 16GB of internal storage / MicroSD up to 32GB
  • 5MP rear-facing camera / 2MP front-facing camera
  • 4G (LTE or WiMAX), 802.11 a/b/g/n, Wi-Fi Hotspot, Bluetooth v2.1 + EDR, Satellite GPS

Some of you may be wondering if this is a good option. Surely, the ruggedness may be a big plus, but that price in the title is not a typo. The Toughpad A1 tablet comes with a hefty price-tag of $1299. It will be available through Sprint, next Spring 2012, with its little brother, the B1, coming soon afterwards.

These devices will also come with a stylus, as well as other accessories, such as “cases, mounts, printers, keyboards, magnetic stripe readers, Smart Card Readers and multi-unit storage and charging solutions.”

Check out the press release for more details and watch the video to see this tablet take a beating. Do you think this tablet is worth over $1,000? Would you get one of these for your business?

panasonic toughpad Gallery_0000_ANGLE1-7inch Gallery_0000_RIGHTSIDE Gallery_0001_LEFTSIDE Gallery_0002_BACK Gallery_0002_FRONTLEFT-7inch Gallery_0003_FRONT Gallery_0003_FRONTRIGHT-7inch Gallery_0004_FRONT-7inch Gallery_0004_FRONTRIGHT Gallery_0005_BACK-7inch Gallery_0005_FRONTLEFT Gallery_0006_LEFTSIDE-7inch Gallery_0006_WIDESCREEN Gallery_0007_ANGLE1 Gallery_0007_RIGHTSIDE-7inch Gallery_0008_LEFTPORTS Gallery_0009_RIGHTPORTS Gallery_0010_STYLUS panasonic-toughpad

Show Press Release

World’s most reliable 10″ and 7″ tablets deliver the enhanced security, advanced device management and application eco-system required by business and government users

Secaucus, NJ, November 7, 2011 – Panasonic, an industry leader in rugged, reliable handheld and tablet computers since 1996, today unveiled the Toughpadâ„¢ family of professional-grade Androidâ„¢-powered tablets (#Toughpad), which includes a 10″ and 7″ device. The devices–targeting mission-critical and highly mobile workers–will be supported by an eco-system that includes an enterprise focused app store, peripherals, developer tools, deployment support and more.

The 10″ Toughpad A1, available first, is ideal for highly mobile outdoor workers in markets like aviation, construction, field sales and the public sector, where exposure to extreme environments is a constant challenge and the consequence of a failure is significant. The device can also be used as a tool to optimize business processes as a cost effective pen / paper replacement. The 7″ Toughpad B1 targets similar markets, but in applications where screen real estate is not as critical and where device mobility and portability are critical.

“Panasonic has been a leading force in the government and enterprise mobile computing space–including tablet, convertible tablet, and handheld devices–for over fifteen years,” said Rance M. Poehler, President, Panasonic Solutions Company. “For many manufacturers this is new territory, but it’s currently one of Panasonic’s growing product categories. Because of this, we have the unique ability to apply our market knowledge, intellectual property, engineering and R&D resources to deliver an Android-powered tablet that is radically different from the largely consumer-based devices on the market today. The Toughpad tablets are developed from the inside out to address the needs of the business users. As a result, our customers will get the most rugged, reliable and enterprise-appropriate tablets in the world – helping to drive efficiency and productivity in ways that were never possible. The Toughpad tablets will be backed by our world class service and support infrastructure, including our U.S. dedicated hot-line support, 2 day or less service turn-time, and our customer facing field engineering staff.”

Panasonic has created a purpose-built line of Android-powered tablets, designed with enhanced security, long product life, and advanced device management in mind. The Panasonic Toughpad family will allow government and commercial enterprises, as well as SMBs, to realize the true potential of tablet computing without sacrificing security and while delivering a high return on investment.

Enterprise-class Security

Enterprise-class mobile computing requires an enhanced level of device security that is not available in today’s tablet market. To address this need, the new Toughpad family is designed with security in mind. The Toughpad A1 incorporates security embedded at the hardware level and offer technologies like hardware and software encryption, enhanced VPN, dual factor authentication, trusted boot and device management. This enhanced level of device security means the Toughpad A1 will be compliant with FIPS 140-2 for Federal government use and HIPAA ready for healthcare environments.
The Toughpad family can be managed with a custom set of low level controls that provide IT Administrators with unprecedented power over their Android-powered devices. This level of mobile device management (MDM) is essential for successfully deploying and managing Android-powered tablets in the field. These controls allow IT managers to distribute applications in a one-to-many environment, secure devices from unauthorized use and many other granular features not found in consumer-grade Android-powered tablets.

A Rich Application Environment for Government and Enterprise Mobility

Besides having access to the existing selection of Android Market applications, the Toughpad is supported by the Business AppPortal, an enterprise-focused app store offering best-of-breed vertical market specific solutions as well as applications addressing broad enterprise concerns, including Mobile Device Management, security and virtualization.

This highly secure, cloud-based user storefront allows IT Managers and developers to store, download and test applications for use on their Toughpad devices. Panasonic will also offer private application stores within the Business AppPortal, which businesses can customize to meet their specific needs.

Purpose-built for Real-world Mobility

The Toughpad A1 has a high brightness, 10.1″ XGA capacitive, multi-touch, daylight-viewable screen so mobile workers, in markets like supply chain logistics, utilities and the military, can easily see critical data and operate the device regardless of lighting conditions.
The Toughpad A1 offers a stylus and active digitizer, enabling flexible data entry in the field, as well as signature capture and handwriting recognition functionalities–ideal for sales, customer service and mobile point-of-service environments. Other features include integrated cameras, a serviceable battery, multiple options for peripheral connectivity and battery life that will accommodate a full day of work.

The new Toughpad family is designed to meet many of the same durability standards as Panasonic’s Toughbook PC product line. The devices have MIL-STD-810G ratings for drops as well as ingress protection ratings for resistance to dust and water. The Toughpad A1 is also rated for use in a wide range of temperatures. This elevated level of durability results in tablets that deliver reliability in almost any environment, assuring maximum mobile worker productivity.

The Toughpad A1 offers optional 4G (LTE or WiMAX) mobile broadband as well as Bluetooth v2.1 + EDR, 802.11a/b/g/n Wi-Fi and satellite GPS.
Panasonic Toughpad A1: Select Features and Specifications
Operating System
Android 3.2 (Honeycomb)
Marvell 1.2 GHz Dual-Core Processor
Optional Storage
MicroSD optional up to 32GB
500 nit, daylight readable, 10.1″ XGA (4:3), capacitive multi-touch with anti-reflective and anti-glare treatment and built in ambient light sensor
Battery Life
10 hours (serviceable battery)
2.13lbs (without pen)
Drop Rating
4 ft.
Ingress Protection
Temperature rating
14F to 122F (operational)
Micro-USB, microSDHC, micro HDMI
5MP rear, 2MP front
4G (LTE or WiMAX), 802.11 a/b/g/n, Wi-Fi Hotspot, Bluetooth v2.1 + EDR, Satellite GPS
Security Features
Hardware-level security, FIPS 140-X and HIPPA compliant, cable lock slot
10.5 x 8.3 x 0.67 in.

Pricing and Availability

The Toughpad A1 will be available in the Spring of 2012 starting at $1299. The Toughpad B1 will be released later in 2012, with more details coming closer to availability. Both devices can be purchased through authorized Panasonic resellers.
Sales inquiries for Panasonic’s Toughpad family of Android-powered tablets should be directed to or 877-803-8492.

The Toughpad family comes standard with the industry’s most comprehensive 3-year warranty.

Panasonic will offer a full set of professional-grade accessories to support the Toughpad line, including cases, mounts, printers, keyboards, magnetic stripe readers, Smart Card Readers and multi-unit storage and charging solutions.
More information on the Toughpad tablets can be found at

Images of the Toughpad can be found on the brand’s Flickr page; various Toughpad videos can be found on the brand’s YouTube page and an article discussing enterprise tablet computer deployment considerations can be found on the brand’s blog –
Follow the Toughpad Brand (#Toughpad):

The Panasonic Toughpad brand can be followed on various social media channels, including Facebook, Twitter, YouTube, Flickr and

Via: Phandroid

Source: Panasonic

Hello, I am Edgar Cervantes. I am an avid Android fan, and keeping myself updated on the topic is part of my daily life. I will always work hard to give the best of me to our community of Android enthusiasts, and I am very honored to be part of this ship. Hopefully we can all enjoy sharing our knowledge and opinions!

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  • George



    I’m confused. When the Xoom only reports shipping (not even selling) only 100,000 units last quarter,

    and Amazon is showing that consumers want a cheap “pad,”

    Who the heck at panasonic thought it would be a good idea to sell an android tablet for $1300?


      I could just buy six kindle fires, an switch it out for a new one, every time it gets ruined. You know, I ruin a lot of touchpads, since I started at that sandblasting-pogo-stick-torch-sprinkler factory.

    • Taylor Wimberly

      Government budgets maybe?

      • Greg

        Claiming that your pad will “change how the world works” is a bit bold, amiright?

    • AmericanJedi001

      Considering the ruggedized Panasonic Toughbooks are very expensive for the hardware, yet the military bought tons of them (I’m in the Infantry, I’ve seen many of them on deployments), I can see that price not being as outrageous as you might think.

      For the people who need ruggedness, they will probably be willing to bite the bullet in exchange for portability. In fact, I know the military is looking into using Android devices to expand its electronic capabilities and connectivity, even in the field and in combat.

  • Sway_212

    I think panasonic are targeting a specific market with this tablet. Maybe miners,construction workers? But then again,this tablet is way too expensive to afford for a whole team of people..

  • andy e

    This sounds great. I have gone through three tablets already because they always go all wonky when they wander too close to my blow torch or dive under my pogo-stick!

    It’s pretty cool, but the only ones paying $1299 are companies. For whatever reason, companies always love paying a premium for office supplies.

    If one of your friends has one of these, he’s just being a show-off.

  • Aaron

    From my prior experience as working for a Panasonic repair tech, this is targeted for one market. Very seldom I would see a private individual that had purchased a > $2500 Toughbook. Not to mention with relatively low specs. I would say at least 75% of the customers are major companies, including gas, trucking, construction, and even shipping. As for the support, less than a two day turn around repair time, and have the unit overnight ed back to you? Find me a company that has better tech support than that. So that price tag does seem very high to the common user, but there is a lot more tied in on it that just a tablet. Just wish I had one for myself.

  • Jamerson90

    In my industry I see this targeting a construction site foreman. With AutoCAD WS for android plus this tablet the foreman no longer has to carry huge plans around with him. He receives them in DWG format and just carries his toughbook around. Just like their laptop, this pinpoints a specific group or people, and I think it does it very well.

  • ben dover

    why not just by a transformer at $400 and if it breaks, just buy another, and if that one breaks, you still have the money for a 3rd! lol. $1300 is a bit much!

  • Paul

    At 1,200 you could replace an Android tablet 2-3 times. I mean, even field workers and construction workers aren’t ‘deadly’ on their devices daily.

    If they broke a regular tablet every 3 or 4 months, and you replaced their tablet 2-3 times, that’s what, 6 to 12 months of having a working tablet. I guess if you kept this Panasonic around for more than 12 months it’d be worth it? But imagine how slow this could potentially be a year from now or what tablets/hardware we’d have then. Personally I’d prefer an upgrade every 3-4 months to the latest and greatest tablet and I’d just invest in a nice rugged case and screen protector.

    But military applications are interesting.

  • Jim

    We are currently looking into these. We currently use toughbooks for field work, and you would not believe the things these devices go through. I’ve seen them run over, blood in them, folded backwards, etc. These things take a beating in the field. The sign-off of being fips 140-2 compliant is huge, hipaa is as well. Safe Harbor, FTW!

    • Aaron

      When I worked at the service center, we seen a lot. Toughbook laptops as wheel chocks? Sure. They do stand up to endure great abuse.

  • DK

    this would also be more appealing for government purchases, for in the field use. $1.5k a device isn’t an issue there.

  • andymitty

    I think the real question here is…”Will it Blend!?”

  • DK

    watching the video, am I the only one who thought it looked like someone was poking the screen with one of their crutches? lol..

  • blkidea

    HA! I like the how Andy is lifting weights! nice… now it can kick more ass!

  • Sean the Electrofreak

    I’d like to point out that Marvell usually goes with ARM’s more power-efficient hard macro, and thus this 1.2 GHz is likely not going to run quite as quick as the other 1.2 GHz tablets out there.

    That said, it still looks decent for what it is.

  • Samar

    Very Tough..Indeed.

  • pritams

    Why should I waste $1300 for it?

  • Tom

    There is a market. e.g. mount it in your boat and run $15 Navionics app on a 10-inch screen for $1300 instead of running it via Navionics chip ($150) on Lowrance or Humminbird 10-inch screens ($2500+) … Plus then it leaves real estate on your Lowrance or Humminbird for sonar display.

    Or, pull it out of your backpack and start up Back Country Navigator app to look at topo maps and satellite imagery of your current location – even if you’re out of cell range. Sure that app will run on cheap Android tablets. But this tablet is rugged.

  • betula

    writing this from a toughpad. A few notes: its running ICS 4.0 not 3.2 Honeycomb. Screen responsiveness to fingers is not great, but its much better with the stylus. You have to press harder on the keyboard for typing, for example, than other devices. First gps fix took much longer than a normal cold start, now is working well, but it takes longer than new nonrugged devices for a fix. Screen is hard to read at an angle, but glare reduction for outdoor environments is good.