Nov 11 AT 5:45 PM Nick Gray 11 Comments

HTC Rezound commercial moves to a new beat

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We only have three days until Verizon launches the HTC Rezound – the first phone in the US market to feature Beats Audio. Verizon and HTC certainly have a lot to talk about with the HTC Rezound; the device features a 4.3-inch 720p display, a dual-core 1.5 GHz Qualcomm S3 processor and an 8 megapixel backlit imaging sensor. Based on its components, the HTC Rezound will be the most powerful handset available in the world when it launches on November 14.

But HTC and Verizon have chosen to ignore the HTC Rezound’s spec sheet and focus instead on its Beats Audio integration. We’re not sure if the general public cares more about specs or Beats, but it’s nice to see HTC and Verizon take a different approach with the marketing campaign for the HTC Rezound.

What do you think of the new ad? Are HTC and Verizon taking the right approach or should they highlight the phone’s other features?

Nick is a tech enthusiast who has a soft spot for HTC and its devices. He started HTCsource.com (the first HTC blog) back in 2007 and later joined the Android and Me family in the summer of 2010.

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