Earlier this week, Logitech hosted an Analyst and Investor day, during which the CEO of Logitech indicated that his company made a gigantic mistake when they went all in on the Logitech Revue with Google TV last holiday season. When Logitech decided to be the first company out with a Google TV device, they wrongly anticipated people would line up at Christmas time to purchase a Google TV device, even at the $300 launch price.
To make the long story short, we thought we had invented (sliced) bread and we just made them. (We made a commitment to) just build a lot because we expected everybody to line up for Christmas and buy these boxes (at) $300. That was a big mistake.Guerrino De LucaLogitech
We all know how that move worked out for Logitech. At one point, the number of returned Revue devices outnumbered the devices still in consumers houses. By De Luca’s own account, the Revue was a “mistake of implementation of a gigantic nature.” By gigantic, De Luca was referring to the company losing well over $100 million in operating profits on the Revue business line.
So how is Logitech responding to this loss? Logitech will be letting all inventory of the Logitech Revue run out, and has no plans to replace the Revue with another device. Logitech is getting out of the Google TV business, at least for now, though they did leave the door open to get back in once Google is ready for prime time. Logitech doesn’t see that happening for a few more iterations of Google TV, however.
What do you guys think? Anyone out there have a Google TV that they use religiously? Or have you been holding off until Google TV has had a chance to get more content?