Amazon told us the Kindle Fire was their best selling product on Black Friday and now some early Q4 numbers have arrived. A new report from iSuppli estimates that Amazon will ship 3.9 million units before the end of the year and Digitimes says that number could climb to as high as 5 million.
When we examine the global rankings for tablet sales in Q4, Amazon now ranks 2nd behind Apple and controls 13.8% market share. This is quite the achievement since Amazon was sitting at zero just a couple months ago. Samsung, who had an entire year head start with Android tablets, comes in at 3rd position with 1.4 million units and 4.8% market share.
As we pointed out before, Amazon’s success is largely due to price and their content ecosystem. Amazon is selling the Kindle Fire for $199 which makes it one of the cheaper tablets around and they have one of the largest content stores with 18 million movies, TV shows, songs, books, and magazines.
Another big winner here is Texas Instruments who produces the dual-core OMAP4 processor inside the Kindle Fire and Barnes & Noble Nook Tablet. This news instantly makes them the 2nd largest supplier of mobile processors for tablets, moving them in front of NVIDIA. However, rumors suggest that NVIDIA might power the upcoming 8.9 inch Kindle Fire tablet, so it will be interesting to see how that plays out.
Amazon still has a long ways to catch up to the Apple iPad, but I still think they can pull it off with the right strategy. As TechCrunch points out, the Kindle Fire is already outselling the iPad on BestBuy.com. We expect Amazon to keep releasing Kindle tablets in different sizes and more regions, which will only increase their sales.
Have you had a chance to play with a Kindle Fire yet? If so, how do you think the experience matches up with the other tablet offerings out there? I know I’m happy with my purchase so far.