Dec 30 AT 4:56 PM Dustin Earley 39 Comments

LG set to showcase Intel Medfield device at CES 2012

intel-medfield-prototype

Intel’s Medfield system-on-a-chip isn’t the company’s first venture into smartphone territory. Last year at CES 2011, Intel and LG partnered up to debut Intel’s Moorestown chip. Unfortunately, nothing ever came of the reference device. Due to a “lack of marketability,” the handset never saw retail. This year, things could be different.

Intel’s Medfield has been rumored to appear at this upcoming CES, but in exactly whose hardware has remained a mystery. Until now. LG will be the one to put a Medfield device on display. According to the Korea Times, officials from both companies have confirmed the news. Intel Korea chief Lee Hee-sung has gone on the record saying, “Intel’s chief executive Paul Otellini will release Intel’s first Android smartphone using our own platform at the CES.”

While LG may be the one to showcase a reference model, some LG executives don’t think LG will actually be selling the device. A high-ranking executive at LG, who wished to remain anonymous, said, “Personally, I doubt that LG Electronics will release phones running on Android software based on any Intel platform. It’s quite possible for LG to push Intel’s reference mobiles but with huge subsidies from Intel for promotion.”

Essentially, LG will be paid in the form of cooperative advertising to produce the Medfield device.

Could 2012 finally be the year Intel makes a breakthrough in the mobile industry? At this point, it has to be. Rival chip manufacturers have such a huge head start, Intel can’t afford any more setbacks. Intel’s appearance at CES could make or break the company’s chances. They hope to release their first Android device by March.

Via: TechCrunch

Source: Korea Times

Dustin Earley: Tech enthusiast; avid gamer; all around jolly guy.

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  • vid500

    As the mobile devices are the future of computing as thay are becoming more powerful, it would be a waste if Intel wouldn’t join the game. Thay make seriously god hardwear for PCs. Can’t wait to see the new devices of 2012.

  • aykutb

    CES Y U NO COME FASTER. I’m so excited about the new tech, hoping for new battery technologies, faster cpus, flexible,transparent screens actually used in some devices and such.Exciting stuff are exciting.

    • WlfHart

      I second flexible displays in actual devices… and maybe we will see more news on qi compatible devices.

  • http://normanma.net/ darkhorse166

    Given what we’ve seen of leaked Medfield performance versus battery life, I don’t think it’s an appropriate chip for a phone unless it’s clocked significantly slower or has a reduced number of cores.

    LG would have to be crazy to put Medfield in a phone.

    • TaoRenCe

      LG would be crazy to release another buggy phone if you ask me (looks at his G2X……)

    • http://sean-the-electrofreak.blogspot.com/ Sean the Electrofreak

      I did a comparo about a year and a half ago where I compared power consumption of an Atom to an ARM Cortex-A8, and under loads, the Cortex-A8 was 6x more power efficient.

      Now, what I couldn’t do was compare computing efficiency per watt since comparing ARMv7 MIPS to x87 MIPS is apples to oranges, but given that Cortex-A9 and upcoming Cortex-A15 are significantly more power efficient than the Cortex-A8 (not even factoring in the several reductions in feature size we’ve seen), I’m not surprised to see that Intel still has a lot of legwork to do before they can catch up to ARM.

  • BiGMERF

    I really wish I could go to ces. . Donations ? Sigh

    • Zeratoda1

      I would love the idea of bringing CES back to Chicago. But knowing Merf he will end up going to CES some how

    • http://sean-the-electrofreak.blogspot.com/ Sean the Electrofreak

      You and me both, MERF.

    • sunrise

      Is CES open to the public? If yes, then how much are tickets?

  • Geovany Ramirez

    If the phone in the picture is the new LG with an Intel processor, we’ll see another fight with apple really soon. Why design a phone that is very similar to an iphone 4?

    • thekaz

      Apple’s lawyers are salivating….

    • kazahani

      Releasing a device that looks this much like an iPhone is akin to poking a bear in the eye with a stick.

  • natthompson72

    I’m actually pretty glad LG might not end up being responsible to manufacture the first intel phones. When I read the title of the article, I read LG and immediately thought, “ewwwww.” I believe these new intel phones have a lot of potential to advance android, and the thought of LG to be in charge of hardware just makes me shudder.

  • schofieldesign

    Let’s just hope it’s not another G2X debacle. LG has a lot to prove and frankly so does Intel. It’ll be interesting to see those two pair up

  • Tarwinia

    From what’s been reported about the medfield SoC it seems to be better than the current crop of SoC but movie power hungry. Unfortunately it seems as if it might not be able to hold its own against the next generation of SoCs (I am including tegra 3 in the next-gen). You day it can’t afford not to get in the game note but I think it could be potentially more harmful if it gets in the game with a chipset that doesn’t hold its own, has worst battery life, (potentially) costs more, and can provide fragmentation when it comes to program compatibility worse than what that caused by OS updates.

    Personally I wouldn’t even consider an Intel powered phone unless I KNEW that the programs that i absolutely need had been ported to x86. Ironically my first quasi-smartphone used an Intel processor (xscale).

    But then again they could get into the market right now, meet with little success and then make a comeback, just like NVIDIA (does anyone remember a device that used the original tegra A-side from the zune?)

  • Nathan D.

    Until LG becomes a more reliable phone manufacturer then I’ll consider recommending their phones to friends and family, and even buy one myself if it meet my expedition.

  • Zeratoda1

    im hoping that LG brings the Power of Intel so that way phones will cost a lot less and thus i can justify buying a new phone each year since its getting harder to do that. with that said im sure they’ll give us something to “AWE” about

  • Jorge Eslava

    When I think of powerful hardware this always comes to mind

    • Tarwinia

      If my phone does that to me I am so kicking it to the curb (assuming there’s enough of me left to do so).

  • Alec Waddelow

    It’s a shame that it has taken Intel so long to get in the mobile game.

  • aranea

    I hope they show the tablet too.

  • erimin

    I can’t wait…

  • kazahani

    I think that the Intel brand has the potential to bring some legitimacy to Android in the eyes of the “non-techy” public. Hopefully Intel and Google both realize this.

  • GeauxLSU

    Am I the only one that ranks the chip manufacturer at the bottom of the list when considering a phone’s specs?

  • aryin

    will c how it goes

  • http://www.jimtravis.com jimtravis

    Welcome to the mobile world with this latest venture Intel. I am a fan of Intel processors on the desktop / laptop; hopefully this latest endeavor will expand that relationship to the mobile world. My prime considerations are performance, battery life, and compatibility. I am confident Intel will deliver a solid alternate platform, and continue to improve until they are a top contender.

  • ben dover

    the look of that phone is just a lawsuit waiting to happen… I’m not buying into the tab looks too much like a ipad crap but that pic really does look like an iphone4… even the power button matches the look.

  • Joshua

    It irritates me to know end how we always have to look at the way it impacts battery life… When the hell are we going to get at a point where the damn battery technology catches up! It is such a crutch it sickens me…

  • Elina

    I aprove the high specs of LG’s phones, but the software is glitch and force closes…

  • Nolan Meilinger

    If Intel made a very high performance chip, that used little battery life (dream) it would be great, but then they have to get it working with Android, and no offense, but unless it’s a real breakthrough device, nobody’s going to care it has Intel in it…

  • Thomas MacDougall

    I think that Intel should focus more on smartphone chip development, I don’t think they realize how much money could be made

  • BigCiX

    LG just needs to release gb for my Thrill

  • scores87

    Wonder how good is the performance and with the battery, in my experience Atom sucks, so let’s see this performs
    (I know this isn;t atom)

  • fabien

    this phone is looking pretty good !

  • smeghead68

    I’m surprised that Intel is not already heavily in this market. The amount of money to be made is enormous.

  • DroidPower

    Awesome, rooting for the underdogs. This will be an exciting year for phones all around!

  1. As the mobile devices are the future of computing as thay are becoming more powerful, it would be a waste if Intel wouldn’t join the game. Thay make seriously god hardwear for PCs. Can’t wait to see the new devices of 2012.

  2. CES Y U NO COME FASTER. I’m so excited about the new tech, hoping for new battery technologies, faster cpus, flexible,transparent screens actually used in some devices and such.Exciting stuff are exciting.

  3. Given what we’ve seen of leaked Medfield performance versus battery life, I don’t think it’s an appropriate chip for a phone unless it’s clocked significantly slower or has a reduced number of cores.

    LG would have to be crazy to put Medfield in a phone.

    • LG would be crazy to release another buggy phone if you ask me (looks at his G2X……)

    • I did a comparo about a year and a half ago where I compared power consumption of an Atom to an ARM Cortex-A8, and under loads, the Cortex-A8 was 6x more power efficient.

      Now, what I couldn’t do was compare computing efficiency per watt since comparing ARMv7 MIPS to x87 MIPS is apples to oranges, but given that Cortex-A9 and upcoming Cortex-A15 are significantly more power efficient than the Cortex-A8 (not even factoring in the several reductions in feature size we’ve seen), I’m not surprised to see that Intel still has a lot of legwork to do before they can catch up to ARM.

  4. I really wish I could go to ces. . Donations ? Sigh

  5. If the phone in the picture is the new LG with an Intel processor, we’ll see another fight with apple really soon. Why design a phone that is very similar to an iphone 4?

  6. I’m actually pretty glad LG might not end up being responsible to manufacture the first intel phones. When I read the title of the article, I read LG and immediately thought, “ewwwww.” I believe these new intel phones have a lot of potential to advance android, and the thought of LG to be in charge of hardware just makes me shudder.

  7. Let’s just hope it’s not another G2X debacle. LG has a lot to prove and frankly so does Intel. It’ll be interesting to see those two pair up

  8. TarwiniaGuest 3 years ago

    From what’s been reported about the medfield SoC it seems to be better than the current crop of SoC but movie power hungry. Unfortunately it seems as if it might not be able to hold its own against the next generation of SoCs (I am including tegra 3 in the next-gen). You day it can’t afford not to get in the game note but I think it could be potentially more harmful if it gets in the game with a chipset that doesn’t hold its own, has worst battery life, (potentially) costs more, and can provide fragmentation when it comes to program compatibility worse than what that caused by OS updates.

    Personally I wouldn’t even consider an Intel powered phone unless I KNEW that the programs that i absolutely need had been ported to x86. Ironically my first quasi-smartphone used an Intel processor (xscale).

    But then again they could get into the market right now, meet with little success and then make a comeback, just like NVIDIA (does anyone remember a device that used the original tegra A-side from the zune?)

  9. Until LG becomes a more reliable phone manufacturer then I’ll consider recommending their phones to friends and family, and even buy one myself if it meet my expedition.

  10. im hoping that LG brings the Power of Intel so that way phones will cost a lot less and thus i can justify buying a new phone each year since its getting harder to do that. with that said im sure they’ll give us something to “AWE” about

  11. When I think of powerful hardware this always comes to mind

    • TarwiniaGuest 3 years ago

      If my phone does that to me I am so kicking it to the curb (assuming there’s enough of me left to do so).

  12. It’s a shame that it has taken Intel so long to get in the mobile game.

  13. I hope they show the tablet too.

  14. I think that the Intel brand has the potential to bring some legitimacy to Android in the eyes of the “non-techy” public. Hopefully Intel and Google both realize this.

  15. Am I the only one that ranks the chip manufacturer at the bottom of the list when considering a phone’s specs?

  16. will c how it goes

  17. Welcome to the mobile world with this latest venture Intel. I am a fan of Intel processors on the desktop / laptop; hopefully this latest endeavor will expand that relationship to the mobile world. My prime considerations are performance, battery life, and compatibility. I am confident Intel will deliver a solid alternate platform, and continue to improve until they are a top contender.

  18. the look of that phone is just a lawsuit waiting to happen… I’m not buying into the tab looks too much like a ipad crap but that pic really does look like an iphone4… even the power button matches the look.

  19. JoshuaGuest 3 years ago

    It irritates me to know end how we always have to look at the way it impacts battery life… When the hell are we going to get at a point where the damn battery technology catches up! It is such a crutch it sickens me…

  20. I aprove the high specs of LG’s phones, but the software is glitch and force closes…

  21. If Intel made a very high performance chip, that used little battery life (dream) it would be great, but then they have to get it working with Android, and no offense, but unless it’s a real breakthrough device, nobody’s going to care it has Intel in it…

  22. I think that Intel should focus more on smartphone chip development, I don’t think they realize how much money could be made

  23. LG just needs to release gb for my Thrill

  24. Wonder how good is the performance and with the battery, in my experience Atom sucks, so let’s see this performs
    (I know this isn;t atom)

  25. this phone is looking pretty good !

  26. I’m surprised that Intel is not already heavily in this market. The amount of money to be made is enormous.

  27. Awesome, rooting for the underdogs. This will be an exciting year for phones all around!