This weekend Samsung announced that global handset sales had reached 300 million in 2011, a new record for the Korean company. Numbers were boosted this year by the Galaxy S II, which set a new record for Samsung by hitting 10 million sales faster than any other mobile device in the company’s history. Samsung’s own Bada OS also saw gains in 2011, passing up Windows Phone in global market share.
“We are incredibly proud of this record-breaking sales milestone and have exceeded the annual target announced early this year, which is testament to the enduring appeal of Samsung phones with consumers around the world,” said JK Shin, President of Samsung’s Mobile Communications Business. “Our performance in the mobile industry remains unrivalled. Samsung is the only manufacturer bringing such an exceptional choice of handsets to customers across a broad range of platforms including Android, Windows Phone and Samsung’s own bada platform – and on a truly global scale. We look forward to extending this success going into 2012.”
However, when it comes to the US Android phone market that we focus on, Samsung is still behind HTC. A recent Nielsen report showed that HTC captured a higher percentage of sales in Q3 than Samsung. Both companies will face increased competition with Sony, Huawei, and ZTE making a bigger push in the US, so it will be interesting to see who comes out on top next year.
What areas do you think Samsung should focus on if they want to overtake HTC and become the top seller of Android phones in the US?