Today’s news that the Android Market is now home to over 400,000 apps isn’t good for everyone. While consumers enjoy a wide variety of apps in just about every category imaginable, developers are stuck with the headache of trying to get their app noticed. Google has recognized some of the problems associated with app discovery in the Android Market, and is continually working on a system of sorting and promoting apps that deem worthy of a moment in the spotlight. But does Google’s system of app promotion really work? According to the developers behind the fitness app RunKeeper, it does indeed. Being promoted by the Android Market has given them a significant boost.
In a post on the RunKeeper blog, it was revealed just what kind of effect getting your app promoted can have on downloads and Android Market rankings. Since being featured as a promoted app in the health and fitness category of the Android Market on New Year’s Eve, RunKeeper has seen a 637% increase in average daily downloads. In just three days, RunKeeper has vaulted to the number three app in the health and fitness category, and 288 in the Market overall.
So just how does one go about landing a spot in the featured section of the Android Market? Google Product Manager for the Android Market Fernando Delgado revealed that Google has a team of “editors and category managers” that are constantly looking at apps in the Android Market, and seeking out which ones deserve to be featured. “If an app is determined to have high potential, it is thoroughly reviewed to make sure it meets the high bar for being featured,” said Delgado.
If an app is determined to have high potential, it is thoroughly reviewed to make sure it meets the high bar for being featured.Fernando DelgadoGoogle Product Manager for the Android Market
When it comes down to it, there’s only one sure-fire way to make sure your app receives the attention every developer desires. Always work on making your app the best it can be. Be innovative and creative, and strive to keep your customers happy. If you maintain a good product, with a little bit of luck you just might find your app in the featured section of the Android Market. And if that happens, well, just know you’re in for a wild ride.