Feb 16 AT 12:30 PM Nick Gray 34 Comments

HTC Primo and Quattro join the One family as the HTC One V and HTC One XL

quietly-brilliant

The HTC name changing game continues this morning with the introduction of the HTC One V, which was previously known as the HTC Primo. The device is said to be a music-focused device with Beats Audio integration featuring a 3.7-inch Super AMOLED display with Gorilla Glass, a 1GHz dual-core processor, 512MB of RAM and a 5 megapixel rear-camera with an f/2.0 lens capable of recording video at 720p and capturing images simultaneously all wrapped up in a body that’s less than 9mm thick.

The HTC One V name fits in nicely with the HTC One X and HTC One S name changes for the HTC Endeavor and Ville which we reported on yesterday. But the news doesn’t stop there.

According to Pocket-lint’s source, HTC will also be unveiling a device by the name of HTC One XL. While their source doesn’t have any further details about the device, we believe that the HTC One XL could be the new name for the HTC Quattro which originally surfaced in early November. At the time, the Quattro was rumored to feature a quad-core Tegra 3 processor, 10.1-inch (1280 x 768) display, 1 GB of RAM, 16 GB of internal storage, microSD expansion slot, 5GHz Wi-Fi and Bluetooth 4.0, Beats Audio, and HTC Scribe integration.

One thing is clear; HTC is tightening up its phone and tablet naming conventions. If 2012 is the year of the HTC One line, we’d most likely be introduced to HTC Two devices in 2013. What do you think of HTC’s new naming strategy? Does a unified naming convention help create a more unified brand or does it simply make things more confusing for customers?

Source: Pocket-lint

Nick is a tech enthusiast who has a soft spot for HTC and its devices. He started HTCsource.com (the first HTC blog) back in 2007 and later joined the Android and Me family in the summer of 2010.

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  • http://androidandme.com Taylor Wimberly

    V = value
    S = slim
    X = xtreme performance
    XL = tablet

    I think I like it.

    • Bryan Stoner

      Agreed. This is a very easy way to keep track of devices.

      I can’t wait to see the HTC One XL. It sounds like a beast Flyer! XD

    • EggoEspada

      That makes so much sense. Wonder if that’s exactly what they’re going for. If so. They should stick to doing this and possibly only once or twice a year.

    • spazby

      I like it as well, now wait for them to change it again in couple of weeks…

    • CTown

      What does the “One” mean?

    • http://theinternet-allofit.blogspot.com Jorge Branco

      And this is why you’re on staff

  • WlfHart

    Finally, a reasonable standard naming convention…

    • jonathan3579

      Hopefully they don’t muck up this strategy with much more. They’re onto something currently…

  • Ps3y3Ops

    Not surprised they are going to the “umbrella” style of naming devices. Samsung did it with the Galaxy lineup, Verizon has done it with the Droid lineup and it seems to work for both of them. That XL looks to have some really nice specs. I wonder when its coming and to whom it is coming to.

  • Paul Atreides

    This may work, but only if they release a few devices a year like they say they will.

    • http://htcsource.com Nick Gray

      from what we’re seeing so far, HTC will only have 4 devices for Mobile World Congress (down from six last year) and will probably have another 2 at CTIA in a few months. The key is to have as many carriers as possible (mainly US service providers) to adopt the same models without to many variations. If that happens, we should see fewer than 10 Android devices from HTC in 2012 compared to the 14-15 we saw in 2011.

  • BigCiX

    I would love for other companies to make less devices and focus on the ones released.

  • VASRA

    Beats is just stupid.

    It’s a slapped on brand name. Nothing inside it.

    They will use whatever stock SoC + media + DSP chip and that’s it.

    And if they put any “sound enhanging algorithms” in it, it will just degrade the sound.

    • Fisher223

      Obviously you have not used one of HTC’s phones with Beats Audio. I’ve tested the Sensation Xl while I was in the UK over Christmas and the improved audio quality convinced me to buy the Rezound on Verizon. The included headphones are nice, but the Beats Audio sound profile works great with other headphones too. It even sounds better than my iPod.

      People who have not used the tech need to stop discrediting it. It may not be worth paying extra for, but if it’s included in ever HTC device, it gives them an advantage over the competition. Add the upcoming PlayStation certification and HTC is getting off to a great start in 2012!

      • kazahani

        That’s good information. I was wondering about this. Thank you.

  • CTown

    Let’s hope they keep some consistency. What why won’t HTC just make a phone called the Desire 2 and use it as a flagship (FOR A WHOLE YEAR)? I don’t understand where the “One” comes from. Is it that complicated to name a phone?

  • Dirge

    Wait, what happened to quality over quantity? Looks like they’re pulling a 2011 again.

    • Fisher223

      4 < 6

  • Nathan D.

    it’s nice and all, but they can bump the resolution on that tablet to 1080p

  • Fisher223

    I’m liking the new name styles. It’s like HTC is hitting the reset button. 4 devices at MWC is better than the 6 they came out with last year. Lets hope US carriers don;t ruin it for everyone and force HTC to make a half dozen variations of these devices.

    Question: does anyone really want an HTC tablet?

  • redraider133

    What happened to releasing less devices? It seems like they are going to release the same amount if not more than last year, with the rate they are going now.

    • jimmyB

      Do you’re research before you post half-assed comments. HTC showed off 6 devices in 2012 at WMC. Last time I checked, 4 is less than 6.

      • Dirge

        *2011.

        And the year has just begun. Can’t be sure these will be the ONLY phones they’ll release this year.

  • Shawn Clark

    I like the idea what HTC coming up with these devices. Just produce those phones and have the carrier adjust their version of that phone or tablet. Sounds like a win/win, atleast in my opinion.

  • Hall Lo

    I do actually find the names really cool. Easy to remember, east to keep track. And guys, everythings still not confirmed yet, just wait and see, don’t judge by now. :)

  • jamal adam

    HTC sure is being quietly brilliant.

  • Bpear96

    I can’t wait for the HTC One XL lte plus 4G… yea HTC dont mess this up…., as it is the HTC One X will be my next phone :D

  • mamarda

    HTC is not popular in my country, because people are afraid so much names, they don’t know what are the best series of HTC (HD? Sensation? One?), I think they are hardening things to customers with so many series of products…

    As a conclusion HTC is best phone for me, with lot of Innovations, Super Phones (Touch HD, HD2, Sensation, 3d Evo, Vivid…), but really lacks marketing…

  • http://androidandme.com Taylor Wimberly

    The HTC One X already has a 4.7 inch display, same as the Sensation XL last year. I think Nick is right with XL being a tablet.

  • Bryan Stoner

    I beg to differ. S, R, Y, M, W. You shittin me.

  • http://htcsource.com Nick Gray

    Of course, it could always be a 7-inch replacement for the Flyer but there is simply no evidence to suggest that HTC is working on another 7-inch device right now.