Google Chairman and former CEO Eric Schmidt hinted at a Nexus tablet last year and then Digitimes confirmed the report in January with their supply chain sources. This week Richard Shim, an analyst with DisplaySearch, provided additional details on the rumored device.
Shim claims the 7-inch tablet will feature a 1280×800 resolution and enter production in April. This lines up with earlier rumors that Google would bring the device to market in June. Shim also thinks the initial production run will be 1.5 million to 2 million units.
It’s still not clear how Google will position the device. Shim said, “I don’t know how they plan on marketing it. If it’s going to be a premium device, or if it’s going to be a Kindle Fire type competitor.”
Given the rumored 7-inch display and $199 price point, we expect Google is going directly at the Kindle Fire market. Amazon shipped an estimated 5 million units last quarter, which makes it the best selling Android tablet to date.
Google recently pushed back their annual Google IO developers conference from May to late June, so that’s the best chance we will likely hear more about this device. If Google decides to announce Android 5.0 Jelly Bean, it’s possible that this Nexus tablet could become the flagship device for the latest OS.
ASUS is planning to launch their $249 quad-core MeMo 370T around the same time, so we hope that Google will be able to match those specs.
It feels like most of our hardcore audience prefers the larger 10-inch tablets, so I’m curious how many would be wiling to purchase a 7-incher from Google. What features would Google need to include in order for you to fork over $199?