In an effort to differentiate itself from the competition, HTC has plans to unveil a streaming music service which would also double as the default music player on all of its upcoming handsets and tablets. The rumor going around says that HTC is leveraging its relationships with Beats CEO, Jimmy Iovine (who also serves as Chairman of Interscope Geffen A&M) to secure the necessary contracts with various music labels in order to get the streaming music service off the ground.
Gigaom is reporting that HTC is also looking to release a wireless Bluetooth boombox which will be used to stream audio from the new music service. The Beats Box Portable seems to fit the bill pretty well, but we have a feeling HTC will want to ditch the iPhone dock if they are going to launch the device as a companion accessory for their handsets.
Once we heard about this rumor, we took a second look at all the files from the leaked HTC Endeavor RUU which surfaced a few days ago. Unfortunately, nothing stood out that looked like a streaming music service, but that doesn’t surprise us since the RUU we have is only a test build.
Pricing details for the music service are still up in the air, but the rumor is that it will be unveiled at Mobile World Congress. HTC already has a video rental service named HTC Watch, but we doubt they would call their music streaming service HTC Listen. Since HTC owns 51% of Beats Audio, we wouldn’t be surprised if they named it Beats Music in an effort to garner more attention from the general public.
There are a lot of people who are not fans of Beats headphones, but do you think a dedicated streaming music service with Beats branding could help HTC sell more phones in 2012?