After a few short months of proposing a Sony acquisition of Ericsson’s mobile division, the deal has been finalized. The Japanese electronics giant is at the dawning of a new era, and we’re already starting to see the fruits of their labor.
New smartphones like the Xperia Ion and Xperia S no longer have the Ericsson branding embedded. Recent unboxing videos show the same pattern for the boxing of new devices, but with some major changes in packaging design. We must say that the new Xperia S box is a bit odd. It’s wider and thinner, making it look a bit cheaper. But it’s interesting and unique, nonetheless.
We know you guys couldn’t care less about the packaging, as it goes to the closet (or the trash can) soon after it’s opened. If you want to see how the device performs and looks, the second video should be more to your liking. It displays the device’s good looks and translucent buttons bar and Sony’s new UI, which seems to be called UXP NXT (also seen in the teaser video).
Major changes seem to include tweaks to the gallery, media player and TimeScape. You may or may not like Sony’s UI Overlay, but it’s not as bad as others. And after making a few modifications, it has the potential to be much better.
We can see in the unboxing videos that Sony has included Ericsson chargers and cables in the boxes (probably just trying to get rid of them). But this is the beginning of what could be a great improvement for Xperia smartphones.
Either way, the Sony Xperia S is an awesome device. And it looks like it should be coming very soon, as review units are already being delivered. Let’s sit tight and wait for more details. In the meantime, make sure to take a look at our hands-on post and video.
Check out the videos and let us know what you think. Do you like this device? Do you see Sony doing a better job in the Android ecosystem now that it’s running solo?