Apr 16 AT 6:26 PM Taylor Wimberly 36 Comments

Carly Foulkes slips out of her pink dress in attempt to makeover T-Mobile’s image

carly-leather

Can Carly Foulkes dressed in leather save T-Mobile? In an upcoming commercial to promote the HTC One S, Carly throws her trademark pink dresses to the floor in exchange for a tight leather suit. It is all part of a new $200 million marketing campaign with the tagline “No More Mr. Nice Girl.”

“We’re working toward a brand refresh later in the year,” T-Mobile senior VP Peter DeLuca said in an interview with AllThingsD. “We really can’t wait until the end of the year to make some noise in the market.”

T-Mobile is throwing a launch party for the One S this Wednesday, so the new ads could start airing soon. We are big fans of Carly, but we are not sure if she can help turn T-Mobile around on her own. Check out the teaser video below and let us know what you think.

Via: AllThingsD

Source: YouTube

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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