Can Carly Foulkes dressed in leather save T-Mobile? In an upcoming commercial to promote the HTC One S, Carly throws her trademark pink dresses to the floor in exchange for a tight leather suit. It is all part of a new $200 million marketing campaign with the tagline “No More Mr. Nice Girl.”
“We’re working toward a brand refresh later in the year,” T-Mobile senior VP Peter DeLuca said in an interview with AllThingsD. “We really can’t wait until the end of the year to make some noise in the market.”
T-Mobile is throwing a launch party for the One S this Wednesday, so the new ads could start airing soon. We are big fans of Carly, but we are not sure if she can help turn T-Mobile around on her own. Check out the teaser video below and let us know what you think.