While I hate to complain about Android apps being made more widely available to consumers, I have to say I’m a little bummed to see that the admittedly ambiguous teaser that ASUS put out last week was apparently only pointing to BlueStacks integration and not a true, dual-booting tablet.
Fortunately I recover quickly from disappointment, so let’s go ahead and take a peek at what ASUS and BlueStacks are bringing to the table.
You might remember BlueStacks as we have covered them a couple times here. First in October of last year when they demoed their alpha software and then again in January of this year when they announced support for Windows 8.
Their main product is known as “App Player for PC” and, as you have no doubt already surmised, it allows you to use Android apps on your Windows PC. BlueStacks in this case is just going to be more deeply integrated with ASUS by tying into the asus@vibe service which you can check out here. It’s basically a digital content hub for ASUS owners which currently offers music, games, books, magazines, radio and videos.
Now I’m sure we will hear more details tomorrow, but there are two big questions for me at the moment.
The first is understanding the costs associated with this as the press release merely indicates that “users of asus@vibe will enjoy Android apps for free for 6 months, with the option to upgrade to unlimited apps and sync apps from phone to PC.”
The second is, what hardware will ASUS be putting out that will maximize the utility of this partnership? It may be less exciting (to me anyway) than a dual-booting tablet, but if ASUS can deliver an awesome Windows 8 tablet which can leverage this BlueStacks integration, that could still get my attention.
The ASUS press conference kicks off at 1:30 p.m. tomorrow which, due to the miracles of time
travel zones, means that it will be happening at 12:30 a.m. Central time so we don’t have to wait long for the answers.
ASUS Partners with BlueStacks to Bring Android Apps to Millions of PCs Worldwide
Taipei, Taiwan (PRWEB) June 03, 2012
ASUS, one of the world’s top three consumer notebook vendors and a leading innovator in personal computing products, has partnered with BlueStacks to bring popular Android apps to 30 million Asus PCs worldwide.
BlueStacks, makers of ‘App Player for PC’ software, will enable a rich selection of Android apps on asus@vibe, a one-stop entertainment platform that is preinstalled on all ASUS products. Powered by BlueStacks technology, users of asus@vibe can access exciting and engaging Android apps across all categories including games, social, news, shopping, music, business and education.
BlueStacks recently partnered with top app developers to bring popular Android apps like Fruit Ninja, Evernote, Pulse, Drag Racing, Defender, Tap Fish, Moviefone, Nook, Guns N Glory, Talking Tom and Kids ABC to the one billion strong PC market. BlueStacks’ patent pending LayerCake technology enables Android apps on touch and non-touch Windows PCs. As part of this special arrangement with BlueStacks, users of asus@vibe will enjoy Android apps for free for 6 months, with the option to upgrade to unlimited apps and sync apps from phone to PC. The apps are integrated into and presented seamlessly within the @vibe platform across the entire range of ASUS products, including the ZenBooks, notebooks, Eee PCs, desktop PCs and All-in-one PCs.
‘ASUS is delighted to bring a vibrant selection of apps that were previously inaccessible on Windows PCs. Our partnership with BlueStacks is a valuable addition to the @vibe family,’ noted Vira Chang, the Head of eBusiness Services at ASUS. ‘The integration of BlueStacks and @Vibe is central to ASUS’s consumer cloud strategy. Additionally, we are encouraged by the increased revenue potential that BlueStacks represents.’
‘ASUS has created a phenomenal software experience on PCs. Launching with ASUS at Computex 2012 solidifies BlueStacks’ leadership position as the sole provider of apps for consumer electronics and PC manufacturers worldwide,’ said Rosen Sharma, President and CEO of BlueStacks. ‘Our strong portfolio of apps from top developers, combined with our unique monetization engine makes this a revenue-generating opportunity for PC OEMs. This is a winning proposition for the entire PC ecosystem. App developers who have already built for Android can now just run their apps on Windows PCs through BlueStacks. We’ve done the heavy lifting for the benefit of all.’