There’s a report out of Reuters this morning that Amazon is working on not one or two tablets, but a whopping six tablet SKUs coming fairly soon according to Staples’ President of U.S. Retail Demos Parneros. This could go one of two different ways. It could amount to an entire refresh of the overall Kindle lineup, with one or two of Amazon’s current models being scrapped for a 10″ Kindle aimed squarely at Apple’s iPad. Amazon currently offers six Kindle SKUs.
Alternatively, Amazon could be gearing up for a downsizing of the number of e-ink offerings they have, but offering customers choice of storage options on both the Kindle Fire 7″ and 10″ tablet models it sees as the future of Kindle. Two storage choices for each of those tablets plus a refresh to the Kindle with keyboard and Kindle Touch would amount to the 6 new SKUs Staples is readying.
Regardless, we’re pretty confident Amazon is working on a 10″ Kindle Fire, and likely is also tackling a refresh of the popular Kindle Fire 7″ unit. Amazon will likely continue to sell these new tablets at cost, making up revenues in sales of ebooks, movies, and music, arenas in which Amazon sees significantly high profits. The Kindle tablets would likely retain Amazon’s Kindle UI overlay, prominently featuring ways to consume Amazon’s content front and center in the tablet experience.
This all lines up with what we learned over a year ago, namely that Amazon intends to bring a family of devices to the market as mobile becomes more and more prominent. Of course, competition in that arena is getting more fierce, with Google’s Nexus 7 and the oft-rumored iPad mini competing in the 7″ tablet arena, and the perennial market-leading iPad and a rumored Nexus 10 fighting for customers on the 10″ battlefield.
Are you interested in a Kindle Tablet, or are you more looking forward to whatever comes next out of the Nexus program?