America’s #1 LCD HDTV company can’t keep their new Co-Star Google TV box in stock. VIZIO began the $99 pre-order for the device last week and then reported it sold out of the first batch within 12 hours. Pre-orders were briefly back online two additional times, but they are currently unavailable.
We expect the demand is high, but VIZIO could be limiting the supply to create some online buzz. History shows that consumers are willing to throw down $99 for a Google TV box. Last year Logitech reduced the price of their Revue Google TV box to $99 and it quickly sold out after hundreds of you purchased it.
VIZIO has several active online campaigns to promote the Co-Star pre-order and it is currently plastered on the front page of their website, so I doubt they are constraining the supply on purpose. However, we still don’t know how many units VIZIO has sold in the pre-order.
Details are still scarce on the in-store availability of the Co-Star. VIZIO’s products are found at Costco Wholesale, Sam’s Club, Walmart, Target, BJ’s Wholesale, and other stores nationwide, but the company has not revealed their retail plans. Some pre-orders are expected to begin shipping in August, so more details should be coming soon.
We reached out to VIZIO to see if they could provide additional details on the pre-order or retail launch, but they have yet to respond.
If you missed out on the pre-order and you are still interested in purchasing a Co-Star, your best bet is to follow VIZIO’s Google+ page for updates. For those that did get in on the pre-order, please let us know when your order ships.