It’s no secret that Apple wants its users to move away from Google services. Siri works as hard as possible to give consumers information from anywhere but Google and Apple has released their own mapping solution to back away from Google Maps. Just today it was revealed in the latest beta release of iOS 6, there will no longer be a YouTube app pre-packaged with the iPhone, iPod and iPad.
Receiving mixed reactions from iOS users, the death of a native YouTube app for iOS was to be expected. Apple has been using Vimeo for product demos instead of YouTube, and the built-in share button found throughout Apple’s latest desktop update, OS X 10.8, lacks functionality with Google’s video service. Both blatant hints that Apple was moving away from YouTube.
Apple is portraying the move as nothing personal, releasing a statement saying, “Our license to include the YouTube app in iOS has ended.” Adding on, “Google is working on a new YouTube app to be on the App Store.” If you’re an avid YouTube user on iOS, you probably welcome this news.
YouTube for iOS has been seriously lacking for years now. Handing over control of the YouTube experience to Google should result in nothing but good changes for the app.
Of course, if you want the most robust Google experience possible, Android is the way to go. That much is a no-brainer. Still, don’t expect Google’s services like Maps and YouTube to leave the iOS arena without a fight.