If you thought print magazines were low tech, you obviously have not seen the latest edition of Entertainment Weekly. The CW has a high-tech ad placed in the middle of the magazine which features an LCD display that shows off a little promo and then switches over to a live twitter feed. Driven be curiosity, Mashable decided to perform the world’s first magazine tear-down to see what was used to power the intriguing ad.

To their surprise, the components used to power the LCD turned out to be a fully functioning Foxconn manufactured Android phone with a fairly large battery, rear camera and a T-Mobile SIM card which is connected for voice and data capabilities. The non-touch screen Android phone is missing a shell and its front-facing QWERTY keyboard keys, but we’re sure more than a few Android enthusiasts like you wouldn’t hesitate to pick up another device for the simple cost of a magazine.

Check out Mashable’s tear-down video below. I’ll be back in a bit. I’m heading down the street to buy my first ever copy of Entertainment Weekly.