Oct 04 AT 8:50 AM Nick Gray 17 Comments

Android smartphone used to power CW ad in latest edition of Entertainment Weekly

entertainmentweekly-android-phone

If you thought print magazines were low tech, you obviously have not seen the latest edition of Entertainment Weekly. The CW has a high-tech ad placed in the middle of the magazine which features an LCD display that shows off a little promo and then switches over to a live twitter feed. Driven be curiosity, Mashable decided to perform the world’s first magazine tear-down to see what was used to power the intriguing ad.

To their surprise, the components used to power the LCD turned out to be a fully functioning Foxconn manufactured Android phone with a fairly large battery, rear camera and a T-Mobile SIM card which is connected for voice and data capabilities. The non-touch screen Android phone is missing a shell and its front-facing QWERTY keyboard keys, but we’re sure more than a few Android enthusiasts like you wouldn’t hesitate to pick up another device for the simple cost of a magazine.

Check out Mashable’s tear-down video below. I’ll be back in a bit. I’m heading down the street to buy my first ever copy of Entertainment Weekly.

Source: Mashable

Nick is a tech enthusiast who has a soft spot for HTC and its devices. He started HTCsource.com (the first HTC blog) back in 2007 and later joined the Android and Me family in the summer of 2010.

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  • http://ericweiss.me Eric Weiss

    World’s first magazine tear-down? How quickly we forget about Esquires eInk cover: http://blog.makezine.com/2008/09/08/esquire-eink-cover-hackin/

  • http://luggagedesigners.com Mike Hanel

    what is a smarthpone? lol

    • http://htcsource.com Nick Gray

      it’s a smartphone with a lisp. ;-)

  • mickjen

    wtf, I’m a subscriber and didn’t get this ad?!

  • D. ‘Xalior’ Rimron
    • http://htcsource.com Nick Gray

      The form factor is similar, but the device here is from Foxconn while the original Android prototype device was created by HTC and was based of the the Windows Mobile powered HTC Dash. I have a feeling we’re looking at variant of the A810.

  • NamelessTed

    I wasn’t sure what it was until the woman in the video said “it’s a phone” for the 8th time.

    • Andreas

      Yes, and I am glad they made sure we got the point that this is amaaaaaazing.

  • Matt

    Not sure why she’s even there.. if all you have to do to be a “tech analyst” is repeat everything everyone else says immediately after they say it, then I should be CEO..

  • YMS123

    this whole video the guy says something, the woman: yes yes yes your right, and repeats what he says over and over

    • http://bodacioustripk.tumblr.com emaciscool

      I was hoping I wasn’t the only one that was incredibly annoyed by her. “IT’S A BLACKBERRY. OH WOW. I KEPT TELLING YOU IT LOOKED LIKE A BLACKBERRY. LOOK AT THAT. A BLACKBERRY BATTERY. LOOK AT THAT BLACKBERRY KEYBOARD.

  • Nathan D.

    Cool!!!

  • Daniel Smedegaard Buus

    This is so wrong… How can you justify wasting this many resources, that on top of it all are doomed to just go in the trash?!?! “Hey, what’s the best way to waste a lot of precious metals and contaminate the planet as much as possible?”

    Must’ve been the question they were asking themselves.

    I’m inclined to say **** you… But, I’l just make sure to never ever put my money towards anything Time Warner has created.

  • jeramie

    So can I just take the sim card out and have free service or what? Haha.

  • rhyh

    Free tmobile service?

  • Dorkstar

    I saw this video on youtube when it came out. I thought it was crazy that what was once so valuable to us, is now glued to a page in a magazine!

  • klcow92

    free phone ;P