Nov 05 AT 9:44 AM Nick Gray 40 Comments

IDC: Apple’s tablet dominance falters as Samsung’s market share surges

icd-tablet-market-q3

There’s no denying that Apple is still the leader in the tablet segment, but according to the latest figures from the IDC, Android OEMs are giving Apple a run for its money. In the third quarter, Apple’s tablet market share shrunk to 50.4%, down from 65.5% in Q2. Over the same time period, Samsung managed to grow its sales to 5.1 million units, increasing its market share to 18.4% – a 115% increase from Q2.

Unfortunately, Android’s gains in Q3 may be muted by Apple’s launch of the iPad Mini. Analysts seem to think that Apple’s smaller iPad will help the company regain a bit of momentum, but the $329 starting price may actually play in Android’s favor. Consumers seem to agree that $199 is the perfect price for a 7-inch tablet like the Kindle Fire or the Nexus 7.

How much longer will we have to wait until Android will dominate the tablet sector?

Vendor

3Q12 Shipments

3Q12 Market Share

3Q11 Shipments

3Q11 Market Share

3Q12/3Q11 Growth

1. Apple

14.0

50.4%

11.1

59.7%

26.1%

2. Samsung

5.1

18.4%

1.2

6.5%

325.0%

3. Amazon.com

2.5

9.0%

NA

NA

NA

4. Asus

2.4

8.6%

0.7

3.8%

242.9%

5. Lenovo

0.4

1.4%

0.2

1.1%

100.0%

Others

3.3

12.2%

5.4

28.9%

-38.9%

All Vendors

27.8

100%

18.6

100%

49.5%

Source: IDC

Nick is a tech enthusiast who has a soft spot for HTC and its devices. He started HTCsource.com (the first HTC blog) back in 2007 and later joined the Android and Me family in the summer of 2010.

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