With only fourteen more shopping days until Christmas, Amazon wants to make sure that the new Kindle Fire HD will be a part of your holiday celebrations. For today only, Amazon is offering a $50 discount on the Kindle Fire HD 8.9, bringing the total price of the 16GB model down to $249. If 16GB of storage isn’t enough for you, you can always grab the 32GB model for $319. To take advantage of today’s sale price, you will need to enter the promo code FIREHD89 during checkout.

We know that the Kindle Fire line isn’t as appealing as Google’s Nexus 7 or Nexus 10, but if you’ve bought into the Amazon way and want to enjoy your Amazon digital content in the most intuitive way, the Kindle Fire is the only way to go.