LG opened up press day with a whimper on the mobile end of things. If you’re into OLED and/or Ultra HD TVs, then perhaps there was reason to be a bit more excited, as they announced a myriad of options for your viewing pleasure.
But back to mobile. They’ve gotten my attention with the Nexus 4 and Optimus G, so perhaps there’s something worthwhile to be gleaned from what they had to say. Their tagline for 2013 is “Touch the smart life.” They were stressing integration across their product lines and trying to ensure that consumers are able to simply do what they need to without having to think about how the tech is working.
“The Smart Home Service is a perfect example of LG’s commitment to bringing true technology convergence into the consumer’s home,” said Dr. Scott Ahn, Chief Technology Officer of LG Electronics. “SmartShare offers a variety of ways to share digital content between devices. SmartControl lets the user take charge of their LG home appliance and entertainment products from a single location using the SmartControl application for smartphones and Smart TVs.”
NFC played a role in this with tags on appliances that allow you to see and adjust settings from your phone by doing the standard NFC bump. Simple one touch wireless connections would allow you to control and monitor your LG washer/dryer, refrigerator, stove and, of course, your robot vacuum, which has built in cameras. That’s all certainly cool, and I have no doubt that a fully connected home is where things are going in the future. However, I can’t help but shake the feeling that it is needlessly complicating simple tasks for me.
Google TV received a nod with LG bumping up to seven TVs in five screen sizes for 2013. These will also feature the “magic remote,” which gives you the ability to do one-click voice search, to point and click with a finger in mid-air and finally the questionably valuable ability to change channels by tracing numbers in the air.
Specifics regarding any 2013 phones were incredibly sparse, as they opted instead to remind us how awesome the Optimus G and Nexus 4 continue to be. (They also mentioned the Intuition in that list, which I’m going to choose to ignore.). Hero devices in multiple sizes in the first half of 2013 were the sum total of what they confirmed, so look for more come Mobile World Congress at the end of February.
So nothing particularly earth shattering on the Android front from LG today, unless you’ve been frustrated that your phone doesn’t know what’s in your refrigerator. With two solid devices under their belt to end 2012, there’s every reason to be optimistic for whatever is coming next.