Feb 19 AT 10:30 AM Taylor Wimberly 136 Comments

HTC One raises the bar for Android smartphones


Today HTC announced its next flagship smartphone, the new HTC One. I was lucky enough to spend a brief 48 hours with the device and I can say with confidence that HTC has delivered one of the best Android phones I have ever seen. HTC has already sold me on the device, but they will face a tough time trying to sway the masses away from Samsung.

The HTC One includes most of the bells and whistles you could wish for, and it packs several unique features that you might not be able to do without after using the device. Highlights of the HTC One include a breakthrough UltraPixel Camera with HTC Zoe, Sense 5 UI with HTC BlinkFeed, HTC BoomSound, Snapdragon S600 processor, 1080p display, and an iconic design with zero-gap aluminum body.

A quick scan of the press release or spec list might confuse you with some new marketing terms, so lets dive into the details.

HTC UltraPixel Camera with HTC Zoe

My favorite feature of last year’s HTC One X was the camera experience, and HTC has taken that to new heights with their latest flagship. Once again, HTC has designed their own dedicated ImageChip to enable enhanced camera features that only they can offer.

HTC’s biggest risk with the new One is the custom camera module. It includes a best-in-clase f/2.0 aperture lens and a breakthrough sensor that gathers 300 percent more light than traditional smartphone cameras. This new approach delivers excellent photos and low-light performance, but the max resolution of images is 4 megapixels and that might worry some consumers who buy into the megapixel myth.

Just like the gigahertz rating of a processor won’t tell you the true performance of a PC, we can not rely on megapixels to tell us the quality of a camera. HTC will try to educate consumers and tell them it’s the size and quality of the pixels that really counts, which we think is the reason why their marketing department came up with the UltraPixel name.

The camera experience that I am most excited about is HTC Zoe, which allows the user to capture high-res photos and videos at the same time. This unique camera mode will let you record a brief moment in time that can be used later to save the perfect picture or relive an experience years later.

These Zoes are only three seconds long, but HTC has included a tool that automatically creates a 30-second long highlight film that sets your photos and video to music with professionally designed cuts, transitions, and effects. HTC included a pack of different themes, and you can instantly remix a video with the tap of a button.

As I’m typing this, I realize the concept might be a little hard to grasp so I’m hoping that HTC releases a bunch of sample videos this week. To sum things up I’ll just say that I think HTC Zoe and highlights will change the way we capture video, just as Instagram has altered the behavior of how we capture photos.

HTC BoomSound and HTC Sense Voice

We have seen HTC focus on sound since they made an investment in Beats, and the One keeps that tradition alive. HTC BoomSound introduces for the first time on a phone, a pair of front-facing stereo speakers with a dedicated amplifier.

I love my Samsung Nexus 10 with front-facing stereo speakers, so I’m glad to see HTC bring this feature to their flagship smartphones. Audio is loud and crisp, so you will no longer need to worry about cupping your hands around the back of the phone. Beats Audio integration once again delivers authentic sound.

A new feature called HTC Sense Voice automatically boosts the call volume and quality when you are in a noisy environment.

HTC Sense 5 with BlinkFeed

HTC really toned down Sense 5, and the most notable feature is BlinkFeed. This new service creates a live stream of content right on the home screen. Users can connect their social accounts like Facebook and Twitter, and then subscribe to both local and global content from more than 1,400 media sources.

When you first see BlinkFeed, you might just write it off as a poor man’s Google Now or some Flipboard clone, but HTC has spent a lot of time to create a unique experience and they have a roadmap in place to keep improving the service. For example, HTC will soon provide a software developer kit so that other Android apps can tie in to the streaming service.

At first glance, I’m not really sure how much I would use BlinkFeed. I enjoy the concept of a live stream with snackable pieces of content, but I’m pretty set in my ways with how I read news and keep up to date on my social networks. I need to live with BlinkFeed for a couple of weeks to really make up my mind, but it would appear that Google Now will likely offer a better experience for the time being.

It appears that the overall goal of Sense 5 was to make it even easier for new users to pick up and learn. The number of initial homescreens has been reduced to one, icons are larger in the all apps tray, and HTC decided to reduce the number of buttons to two.

The One includes a Back and Home button, while the multitasking button has been removed. Users can long press Home to launch Google Now or double tap Home to bring up recent apps. This might annoy some users who use the multitasking button frequently, but they can still access recent apps with just an extra tap.

HTC Sense TV with IR Blaster

This little known feature might surprise some people, but the HTC One features an IR blaster built into the power button on the top of the phone. After a quick setup, it can be used to control most TVs, set-top boxes, and receivers. We have seen Samsung include this feature on their Galaxy Tab family, but it has not really caught on with smartphones yet.

The HTC Sense TV app provides an interactive program guide that is powered by Peel. I was really excited about smart remotes when Peel was first released on the Galaxy Tab, so it’s nice to see them making a comeback. Smart remote apps still feel like a niche market, but HTC will be the first of several companies to push the trend this year.

Zero-gap Aluminum Unibody Design

Fans of HTC phones will love the design of the One. It stays true to HTC’s iconic style, but the materials set it apart from any other Android phone. HTC went with a zero-gap aluminum unibody that feels very high end. Android fans that have been disappointed by HTC and Samsung’s plastic phones will really be drawn the the metal body of the One.

Availability and Pricing

The HTC One will be available globally across 185 mobile operators and retailers in more than 80 countries beginning in March. No pricing was announced, but rumors suggest the One could go for $199 with a 2-year contract.

In the US, the HTC One will ship on AT&T, Sprint, T-Mobile, and Cincinnati Bell. As previously expected, Verizon is absent from the party. Best Buy will also sell the One through their retail stores. No mention was made of an unlocked version for the US, so you will likely have to import the One if you want a pure HTC experience with no carrier interference.

HTC One Impresses, but Marketing Strategy is Key to Success

For the second year in a row, HTC has delivered a premium smartphone that any Android fan would be proud to carry. HTC has hit a home run with the camera experience, speakers, and aluminum unibody design, but I believe they will still struggle to gain ground on Samsung.

Several of the new features on the HTC One are hard to relay through text and pictures, so HTC will have to increase their marketing budget to properly share the story of the One and convince consumers to go out and try the product.

I truly believe that HTC can compete with Samsung if we only examine the product, but that’s not how this industry works. Samsung has the resources to hire more developers, create more custom software and services, spend more money on R&D, and they boast a seasoned marketing team that has excelled at building the Galaxy Brand.

We expect to get our hands on a HTC One review unit soon, so be on the lookout for our detailed impressions in the coming week.

The Full HTC One Specs List

SIZE: 137.4 x 68.2 x 9.3mm/4mm (max/min)
WEIGHT: 143 grams with battery
DISPLAY: 4.7 inch, Full HD 1080p, 468 PPI


  • Qualcomm Snapdragon 600, quad-core, 1.7GHz


  • HTC Sense with Android (4.1.2)
  • HTC BlinkFeed


  • Total storage: 32GB/64GB, available capacity varies
  • RAM: 2GB DDR2


  • GSM/GPRS/EDGE: 850/900/1800/1900 MHz
  • WCDMA: 1900/2100 (B2/B1) MHz
  • CDMA: 800/1900 (BC0/BC1/BC10, Sprint)
  • LTE: 1900 (B25, SPCS)


  • microSIM


  • Gyro sensor
  • Accelerometer
  • Proximity sensor
  • Ambient light sensor


  • 3.5 mm stereo audio jack
  • NFC capable
  • Compliant with Bluetooth 4.0
  • Bluetooth 4.0 with aptX enabled
  • Wi-Fi: IEEE 802.11 a/ac/b/g/n
  • DLNA for wirelessly streaming media from the phone to a compatible TV or computer
  • Support consumer infrared remote control
  • micro-USB 2.0 (5-pin) port with mobile highdefinition video link (MHL) for USB or HDMI connection (Special cable required for HDMI connection.)


  • Dual frontal stereo speakers with built-in amplifiers
  • Studio-quality sound with Beats Audio
  • HDR Microphone
  • Sense Voice


  • BSI sensor, Pixel size 2.0 µm, Sensor size 1/3′
  • Dedicated HTC ImageChip 2
  • F2.0 aperture and 28 mm lens
  • Optical Image Stabilization (OIS)
  • Smart Flash: Five levels of flash automatically set by distance to subject
  • Front Camera: 88 wide angle lens with HDR capability
  • 1080p Full HD video recording for both front and back cameras
  • HDR Video
  • Continuous shooting and VideoPic
  • Slow motion video recording with variable speed playback
  • HTC Zoe with highlights and HTC Zoe Share
  • Retouch with Object Removal, Always Smile, and Sequence Shot


  • Internal GPS antenna + GLONASS
  • Digital compass


  • Embedded rechargeable Li-polymer battery
  • Capacity: 2300 mAh

Source: HTC

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  • surethom

    Nice slim looking phone But BlinkFeed. “Instead of apps and widgets, Blink Feed will transform your home screen into the information that’s important to you.”

    Much prefer apps & widgets to Blink Feed, WHY HTC please give us a choice which we want Blink Feed is like Windows phone massive & not a good thing on Android.

    • APM

      You can install other launcher and you will have home screens with apps and widgets.

      • surethom

        Yes, I forgot to put that in my comment, will have to see If I could live with Blink Feed if not replace with Go Launcher.

        • ihatefanboys

          The Blink Feed does not even occupy any of the home screens so why worry. Its a pull in “tab” if you will that can be accessed or not accessed from any home screen.

    • Nate B.

      they still have sense. the entire skin is not the live feed. that was new so they wanted to show you it off. it’s still sense with a lot added to it.

    • gus

      Looks like a kind of live tiles… cant wait to check it out

      • vforvortex

        I am waiting hopefully to get a port for my Htc sensation to try it out Sense 5. :) But still happy with stock 4.2.2.

    • Leo Zapata

      You can turn off Blink Feed.

    • tarwin

      If you swipe left your are taken to a normal Android panel/home screen with icons and widgets. According to engadget you can turn off blinkfeed and add more normal android panels to the one they have by default (apparently according to research done by HTC something like 80% of Android users only havr 3 panels and 35% only really use one of those).

      So they made blinkfeed as a new experience to set themselves apart and to cater to people who want lots of info provided at a glance with continuously new stuff which is good for some people and there is also a single android home panel with apps and whatno. But if you don’t like blinkfeed you can t u rn it off and if you’re a more advanced android user you can add multiple home panels. They’re not forcing anyone to use something they’re not comfortable with (well, except Sense, but we all expected that even before the M7 was leaked, even if some HOPED otherwise).

      • reddragonman

        I think it can be a good thing. From the looks of it, it will be a good alternative to Windows phone and their Live Tiles. I think that is what market HTC is aiming for with them. It personally isn’t for me, but there is nothing wrong with having more options. That’s why God gave us root and custom roms.

    • Hom0ncruse

      final nail in the coffin for HTC

      • Jake H

        Hahaaa! You’re relentless. I love it!

      • Ray Murphy

        ..are you classified as mental or what pal ??

    • Muppetanimal1000

      Thats exactly what you can do! You can turn blink feed off and use the traditional home screens.

    • droidluvngurl

      You can set the second homepage as your default page with widgets and what not no biggie. Phonearena.com just interviewed the Asst. VP about how BlinkFeed is and how Sense will work.

  • surethom

    Integrated IR control, called Sense TV. You can control your TV. You can even search for TV shows, tap the graphic of the show and the phone will tune your TV right there.

    I Like this.

  • triangle

    It looks pretty awesome. Can’t wait to get my hands on one to check it out.

  • Tyler Hilliard

    Deal breaker: buttons not being on-screen

    • http://androidandme.com Taylor Wimberly

      I too prefer on-screen buttons, but I wouldn’t call physical buttons a deal breaker.

      • reddragonman

        Agreed. I would like to see more manufacturers move away from using physical buttons, and use that space for screen size instead, but definitely not something that will sway my decision on what phone to get.

    • Nate B.

      i don’t understand comments like these. people say deal breaker for something that doesn’t even hinder the devices use. it’s not a glitch or fault that actually leaves the device with a poor user experience.

      • Paul Atreides

        People have preferences. Deal breaker for some may be a deal maker for others. He didn’t say the device was trash or anything like that, it just doesn’t have the features he would like. Nothing wrong with that at all. Understand?

    • jamal adam

      I also don’t think it’s a deal breaker, however, I do find it really annoying that they would just up and remove the multitasking button and instead make it an extra tap away. One of the great things about the on screen buttons is the fact that I can slide up from the home button to get to Google Now but this shouldn’t be an issue with the HTC One, just something I personally prefer, that makes things simpler.

  • Nate B.

    I have to say HTC is doing their own thing and not trying to fit in. Looking good HTC.

  • trev186

    No.SD card slot means no dice !

    • Nate B.

      we really have to get past that man.

      • trev186

        Well their competitors offer them and have the same or better specs.

        Some Android games now a days are more than 4 GBs. The internal storage of even 32 GB or 64 GB does not cut it. Without an SD card slot I have no room to hold any other media aside from games.

        • Nate B.

          this phone comes in 32 and 64 gigs

          • trev186

            Not enough space for my current games installed on my phone…let alone other media

          • scubabum

            I wouldn’t say “no dice” due to the lack of an SD slot as the phone comes with 32 or 64 GBs of memory.

            But *it would be nice* to have such SD slot now a day.
            Sometimes, I just want slap on an SD card with specific contents for the occasion,
            then once the show-n-tell is over, take it out.

          • Dr.Carpy

            Plus with USB OTG working with a lot of the new phones, you can off load media content that way. HTC really does premium looking devices. Now if they can get a quicker release date, they can get some traction before the S4 and Xperia Z. Hopefully though all manufacturers do well and keep pushing each other to innovate and not stagnate.

          • nicotinic

            64GB isn’t enough? What is? I think 64GB is enough for an internal only device. 16GB isn’t. Looking at you DNA.

        • Nate B.

          also, this isn’t a console. i really find it silly to have so many movies and games just sitting on your device. i mean if that’s what you do then that’s what you do, but i don’t see the point. 32 and 64 is more than enough.

          • trev186

            That is what I do and that is how they market a lot of these devices by flaunting their specs and gaming .. the quad core processor isn’t in there for Facebook….

            An SD card a lot is small and takes no space…they are crippling the device.

        • ihatefanboys

          If you actually use your phone for THAT many games, you really need to get a console. By the way do you actually have a life. No one needs that much space or more for games, music, etc. If you do theres a problem.

      • MC_Android

        Um no we don’t. I just think the argument that you could stream all your content as a reasonable point. I can’t say for all of you, but Canadians still pay among the highest in phone plans and our country is anti-competitive in that sense choosing to “protect Canadian businesses”. Unlike the States, there isn’t too much of a financial benefit in “plan hopping” because all 3 companies (Bell, Telus, Rogers) offer the exact same over-priced plan; if you don’t have a retention plan, well sucks for you – prepare to pay >$60 for 1 gb of data. With all that being said, expandable storage IS important because not everyone gets options. Also, how do you stream Google Music when you’re underground on a train or on the plane? I need more than 32 gb of storage. Having about 3 gb of music is quite crippling if you also plan on flashing roms (which by the way, if everything is internal, won’t you lose all your files?). Anyway, SD support is not something to “get past”; I can’t disagree with you more unfortunately.

        • ihatefanboys

          Flashing roms is so 2011. You dont NEED to listen to THAT much music. You dont have to stream all of your music, 32 GB is fine for as much music as you say you have. Simple solution…..stop flashing ROMs, get over it, shut up, and move on.

          • Monk

            You just converted to what your name says you hate… options are usually a good thing, even if you don’t use them. Most cloud/streaming services are not available outside US, also there are many places with bad cellular service. For me 64GB is ok, but I understand that for some it’s not ok.

        • JP

          Verizon is 90+fees for1 GB. That’s why I’m on a 45 dollar prepaid plan. Where I get over 2 gigabytes at less than half the cost

          • ricky

            35 a month @ virgin mobile for unlimited G’s on a sprint 4G network boyeeee!

        • Joshua

          So WHY do you need ALL your content available ALL the time? Seriously? I definitely don’t think cloud storage is a good solution but I also have enough self control to delete that movie I haven’t watched for 4 years or remove that song I haven’t listened to for 10. I don’t need ALL my content ALL the time. Get a damn laptop or tablet if you want to carry all that crap around with you…Jesus!!

          These people complaining about SD slots just drive me up a wall. I suppose you wear all your clothes on your back too so you can have just the shirt you need when you want it…dang you probably look silly!!

  • SGB101

    Looking fab, im loveing the idea of the ir blaster, and that screen will just pop.

    Have worries about the battery tho!

    • Nate B.

      I heard it’s only 2300… hope I heard wrong

      • Leo Zapata

        I’m sure it will be fine. I can go a whole day on my phone with moderate and it only has a 2000mAh battery.

      • reddragonman

        Still waiting to see what Motorola has to offer for that very reason. Definitely will not be picking one until I see what will be offered by Motorola and Samsung. Also would be interesting to see what Tegra powered designs come out.

  • Joe

    I won’t buy HTC anymore because at least in Germany their service totally sucks. A friend of mine sent in a rooted Incredible S with a broken headphone plug and they refused repairment because it was rooted. What does a Hardware defect has to do with the software?
    My Samsung Galaxy Nexus I had to send in already twice and samsung repaired it without any complains.
    That was the Point I said bye to HTC forever!

    • Nate B.

      with a bad user experience or customer service i can’t blame you..sorry

    • JP

      Doesn’t rooting usually violate manufacture warranties?

  • uzunoff

    Looks amazing, but one feature is missing, and that is wireless charging.

    After Nexus 4, I don’t think that I will be buying a phone that doesn’t have that.

    Otherwise this phone rocks, and only the upcoming Motorola X phone is stopping me from getting this one on the first day it becomes available.

    • http://androidandme.com Taylor Wimberly

      Agree 100%. The lack of wireless charging might be my biggest gripe with the device. The recent Droid DNA had it, so I don’t know why they took it out of the One.

      • Joel

        Speaking of the DNA, Taylor tell us about the resolution comparison..468ppi is some serious density. On a scale of 1 – 10 how much better is it? (in your opinion of course lol)

        • http://androidandme.com Taylor Wimberly

          I don’t think you can tell a difference between the 1080p displays on the DNA and One.

          • Nate B.

            I agree with ya Taylor. 1080p to another 1080p phone you won’t really be able to tell the difference that much, but you will be able to make out things such as color saturation and viewing angles. At the end of the day you can’t lose unless you’re looking for detail including the viewing angles and color saturation.

            For example, the Sony Z is a very nice phone but the viewing angles are not all that great and looks a little faded or not as much contrast/saturation in comparison to the DNA. Everyone has their own technology.

          • Joel

            Well thats fair, so its safe to assume the res is just awesome, period. I only asked because I know Taylor loves his high res phones, surprised I saw no mention of it in the posts yet.

        • Prince77

          I agree with Taylor, the screen sizes are different so you wouldn’t be able to tell. The DNA is 5 inches and the One is 4.7.

      • epps720

        Could it have something to do with the aluminum body? Maybe the wireless charger won’t work through it.

        • Nate B.

          I wouldn’t be surprised if this was the case because they did something pretty neat by building the antenna within the aluminum and not an individual part which i think is pretty cool.

          i personally don’t see wireless charging all that big of a deal. it’s cool and all, but i feel like not all wireless charges have a sturdy functionality like the one for the nexus 4. like trying to interact with the phone can be a little awkward or difficult compared to picking it up while it’s still on a cord and charging at the same time. at least the nexus 4 wireless charger has a grip feel to it so it won’t fall. so i assume you can still interact with the phone with out it tilting or something. basically they need to make them in a way where you can still use it as natural as possible as if you were holding it still.

          • epps720

            My coworker just got the Orb charger for his N4, that thing is awesome. Grabs onto the phone easily and holds it at a position where you can still use it and see the screen without any issue. It’s a little pricey at $60 but in my eyes well worth it. After seeing that wireless charger I think I need to have wireless charging on my next phone.

          • reddragonman

            The only reason I feel that wireless charging shroud be pushed is so that they settle on a protocol, which will push the industry forward. The more devices with wireless charging on them, the more manufactures that will offer solutions for them. As it becomes more readily available, the infrastructure will follow, where you can go to a restaurant, put your phone on the table, and it starts charging, or even at work, set your phone on your desk and it starts charging. It’s like WIFI. Places didn’t really start offering it widely till smartphones started being a booming industry.

    • darkjuan

      Right now Wireless Charging is a gimic. You would still need to purchase the charging device and that’s an extra expense I don’t need with these kind of phones. You already have (or should have) at least 3 plugin chargers for Home, Work, and Vehicle.

      Until they create OTA charging, I really don’t see the need to have to use it.

      Just my 2 cents.

    • ihatefanboys

      At this point wireless charging is a FAD, just like voice assistants on your phone. Unless all manufacturers adopt it, it will always be a fad.

  • redraider133

    Looks nice but still gonna wait and see what Samsung and moto/google unveil. Maybe by then this will be on Verizon as well.

    • Nate B.

      if i was htc i wouldn’t give this to verizon if they’re thinking of some slight altered one later down the line. but if they’re just waiting because of the dna and then launch it then i understand. but that’s still verizons fault because they always want some exclusive to call their own. should have waited if this was around the corner.

      but i am curious to know what samsung has to offer and this x phone. i mean anything announced before galaxy s phones last year was an alright phone but you could always expect more from samsung. this year htc has something tough so it makes it a little hard.

  • Nate B.

    well, they said t-mo, sprint, and at&t on board. no mention of big red. you know they’ll come with something slightly differ. if i was htc i would be like, no exclusive, no name changing, just one device pun intended.

    all they need is a bigger battery for this thing and it would damn near perfect.

    i have to say samsung better bring it. just enjoying what’s to come this year :)!

  • chix

    Call me crazy, but i think the HTC logo should be the home button instead of putting it on the right side -_-

    • Nate B.

      that would be pretty neat

  • cjleines

    It’s gorgeous. Tv Co tools are a great feature. The camera sounds amazing. Beautiful screen.
    But with all this, I can’t help but feel a 2300mah battery is not going to cut it.

    • Nate B.

      yea, that batt really makes my head tilt after hearing and seeing everything else they offer. i wonder why htc always goes that route.

  • scubabum

    This phone looks simple, yet elegance. The specs are impressive.
    And I am drooling right now.

  • PacoBell

    BSI sensor, Pixel size 2.0 µm, Sensor size 1/3′

    The sensor size is a third of a foot?

  • trees247

    Looks good..but I’m happy with my Nexus 4

  • nikhilverma

    Brief 48 hours ?Seriously .At this momen I can kill to be able to do that.w

  • Brian Sayatovic

    Does it support the Secure Element for Google Wallet?

  • http://droidsamurai.blogspot.com DroidSamurai

    I still can’t take HTC seriously — the fact that they let Verizon have the DNA, and pass on the One is bothering me. It seems to me that they are not confident enough that this phone will be everyone’s “The One” phone.

    • Nate B.

      that could’ve been a verizon thing. they do this all the time. don’t put it on htc.

  • Paul Atreides

    Raised the bar? I believe they might of nudged it a bit. Too much focus on their camera and those speakers people probably will only use so often, instead of the battery and more with Sense. Why add something else to Sense that will definitely drain your battery quicker…really HTC? Overall it’s a nice device, but nothing I see flying off the shelves anytime soon. Google IO is too far away for them to worry about the X phone but Samsung will be breathing down their necks and most likely the S4 will overshadow this One. Also HTC, you keep slapping that Beats logo on the back of your devices, so you definitely need to bundle earphones everytime you do.

    • Joel

      Pains me to say but your arguement is valid. Maybe they will bundle the head phones this time around? More of a cost to them but definitley a highlight to potential buyers. This happened last time with the One X – it came out n ppl were drooling n oogling all over the place….then the s3 came out n completely stole the show, even though ppl were extremely skeptical about the plastic, the home button, etc…it still spanked the one x (speaking in sales).

      Will history repeat?

      • Paul Atreides

        I hope not for HTC’s sake.

    • Nate B.

      he speakers have a bigger impact than you think. anything audio related will play out of those speakers so they will be used pretty much all the time. speaker phone, listening to music, and all audio sound when gaming, movies, etc.

      but i do agree with you partially. the only thing that really seemed different is the new blinkfeed which is an added part to sense i believe. other than that sense in general is still somewhat the same. a much better camera though can make a user happy noticing the overall better quality in picture taking. things like that, your average user is really taking a notice on now a days. the average user is now starting to look into specs and quality somewhat now. they definitely could have used a bigger batt. not sure why htc does this all the time. batt tech has not advanced but that doesn’t mean you can’t use a bigger one. if it’s thicker so what. i assume you might have wanted something new software wise? because physical hardware specs this thing is pretty top of the line.

      • Paul Atreides

        I would like a retractable kick-stand, bigger battery, sd card expansion slot, a desktop solution maybe. How Samsung has a laundry list of software features, HTC needs some unique and welcome features of their own to boast. Also, where’s the notification light located? Tell me it’s not one of those pin-holes on the top left.

  • surethom

    This looks more Windows Phone 8 with Massive tiles than gorgeous Android.

    • http://androidandme.com Taylor Wimberly

      BlinkFeed is the Windows Phone-esque looking homescreen, but the old school Android homescreen is still available to use as your default.

      • Nate B.

        yea, i think so many people were ignorant to this and assumed this was the skin they had to work with now. silly to think that because that would mean every developer would have to alter their apps to have a tile like feed. smh i don’t mind new things, but it bothers me that when people see something new they say negative things about it before they even understand it.

  • Tangent

    Those stereo front speakers are definitely an “about damn time” thing for me. I simply don’t understand why in the world phones have still kept their speakers on the back side of the screen. Not a single other video playing device is set up that way that I can think of…

  • franrich

    hackability. locked bootloader need I say more

  • jb

    Its not enough to make me forget that there was no updates for the once s , the last flagship device from HTC on T-Mobile. I cannot be the only one sharing the same sentiments.

    • Nate B.

      that’s a life of a skinned phone period. remember that. if it isn’t a nexus phone then don’t expect much.

      samsung does a better job updating, but i still wouldn’t take it for granted

      • MC_Android

        Samsung is pretty bad at updating too. Then your carrier will cripple you. That’s one of the biggest faults with the Android eco-system. The problem isn’t that updates are slow to come, HTC screwed up by starting to lockdown their bootloaders nice and tight. They are no longer developer friendly. That ensures you’re never seeing any updates. Was it the HTC Thunderbolt that just recently got an update to ICS – over a year later? Don’t screw up again HTC

    • JP

      Honestly if you want current updates, you need an unlocked Google nexus or an iPhone. My friends with iPhone s couldn’t even imagine that people with androids don’t get updates when they’re released.. And this phone is out of date out of the box.. Google wheat I’d on 4.22 and 5.0 on the horizon. But stock android and skins seen very different. GalNex doesn’t have a lot of things I used to have
      .. nexus needed better volume/speaker, camera, and more than 5 screens

      • jb

        honestly I shouldn’t have to buy a phone I do not want. I should be able to expect that the device I pay my hard earned money for will be supported by both the manufacturer and the carrier.

  • fab
  • Ardrid

    My God, what a gorgeous phone. I love the design of my Nexus 4 but there is just something incredibly sexy about a unibody aluminum device. It’s a shame that this is likely going to be sell for $600+ unsubsidized because I could truly be tempted to take HTC up on their $100 trade in offer if this sold for $400 unlocked.

  • jamal adam

    HTC is beating big one this beautiful smartphone and I hope it pays off. HTC has out done themselves with the One. Though I still don’t like the arrangement of the capacitive buttons, I can’t complain too much. It’s not a deal breaker.

  • jamal adam

    Now all they need to do is start marketing this beauty and make it standout from the crowd so that people will want to be buy it.

  • Mix

    “UltraPixel Camera with HTC Zoe, Sense 5 UI with HTC BlinkFeed, HTC BoomSound”…..what do they mean dammit!40

    These remind me of a bad 80′s commercial – with the new and improved ULTRA MEGA SURROUND WAVE PULSAR 300 CHIP!

  • MyMilan

    Sounds like a great phone BUT if there is no unlocked version in the U.S. then why should I get excited about it. Lost revenue for HTC.

  • Nate B.

    guys, if you slide to your next home screen it will show the traditional widgets and apps. blinkfeed is a home screen of it’s own.

  • nnn

    Ugliest thing i ever saw.

    • 357

      Thats what she said.

  • Tico4674

    If HTC can market this beast properly, Samsung may have some competition. If the deving community gets behind this device this may be my next phone.

  • jamal adam

    Talk about disappointing. How in the world could they just remove the multitasking button. That’s quite the step backward when they are supposed to be moving forward. I mean, the multitasking button is such an integral part of the Android experience, at least personally, something I can’t waste my time trying to get to by double tapping the home button. I would prefer to be able to use less effort to see all my open apps.

  • Mike

    I just wish Big Red was getting this phone. Unfortunately I don’t see them ever offering it. They’ll run the DNA into the ground and try to pass it off and say that its just as good as the “One”. The day Verizon drops my grandfathered unlimited data plan is the day I don’t have to worry about this crap any more.

  • Jeremy Sheehan

    I love the camera! I would get it just for that.

  • Jorge Vieira

    Looks cool but I think the first phone with duel speakers could of been the htc surround a windows phone. But they might not have been front facing.
    I hated this phone initially but every time I look at it I want it more and more!

  • rashad360

    Looks like HTC is back in a big way! Excellent phone. I especially like the improvement in the camera department.

  • Derek

    I would not call f/2.0 best in class. I might call it worst in class. The lower the f-stop number the more shallow the field of view is. And at f/2.0 you have absolutely ZERO depth of view. That means two people standing side by side, one will be in focus and the other will not. f/2.0 is terrible. I had another HTC phone with f/2.4 and it sucked. f/2.0 will be worse.

    • chris2kari

      f/2.0 has more light gathering ability than ,say, a f/2.4 lens. Combined with the new sensor it should produce less ‘noisy’ images in less than ideal lighting conditions.
      In any case you cannot be dogmatic about this without knowing the shutter speed & number of lens elements.
      Your comment is just fud.

    • CZFred

      That’s true for large sensors found in SLRs, but with the tiny sensors in phones, you’ll find it hard to get anything but a deep depth of field (i.e. everything in focus).

  • aranea

    Wow! Great specs!

  • Amorel

    While I agree with most that it does look like apphysically impressive phone, I take issue with the screen having a bold black border all around it. Cut down the Damn bezel phone manufacturers! Also would be nice to see phone adopt on screen buttons like Motorola has. Just fade them into the screen. Sheesh!

  • Co1e

    Man that phone looks amazing! I’m just afraid that the off contract price will be more than I can swallow. The nexus line has kind of spoiled me in that regard I guess. Still, looks like HTC is getting back on track. Keep it up!

  • ichigo

    HTC definitely raised the bar. Super proud of HTC today.

  • chris2kari

    At 4.1.2 Android has matured into quite a good OS.
    Now we have Goog/Moto vs Samsung vs HTC VS Sony we are finally seeing worthwhile hardware improvements.
    The strength of Android is so much choice of hardware.
    For me wireless charging goes under ‘nice to have’ not essential.
    For me improvements in Android camera’s is way WAY overdue & very welcome. Gosh I have Sony feature phones from 5 years ago laying in draws with better cameras than most of them.
    This HTC looks nice, has great specs & a worthwhile camera.. But.. What about OS updates? Are we going to see HTC continue to abandon handsets as they have been doing until now? This is why Nexus & Galaxy devices are so popular – ongoing software support.

    • JP

      It’s not even launching with the latest Android version… If you want some key lime pie this year, a nexus is probably way to go

  • mattcoz

    I like that they were able to knock some of the width off from the One X, down to 68.2 from 69.9. Doesn’t sound like much, but it’s amazing how much of a difference that little bit makes. The unibody design looks pretty fantastic too. The new “ultrapixel” camera sound intriguing. I mean, how often do people really use the full resolution photos from their phone camera? Most people just upload them to Facebook or whatever. So improving the low light capabilities is much more important than having more megapixels. I may have to seriously consider upgrading to this if I can get it off contract.

  • Tiuri

    It does look nice, but it does not include an sd card slot nor the latest Android version, that bugs me.

  • dtwhsieh

    Finally! T-Mobile USA gets a HTC flagship Android phone! I am getting this One!

  • donger

    Need to switch to T-mobile still so I can get this phone.

  • JP

    So to confuse, it’s called HTC ONE like last year’s second coming also? It proves fragmentation by launching with 4.1 when today I got a 4.2.2 update and 5.0 is probably less than six months away. And they better push marketing really fast because you bloggers will be gong ape*hit over SG4 announcement next month

  • pechano

    As a lot of you have already said: why no wireless charging? :(

  • robwhittaker

    I like the idea of blinkfeed (But I am a big flipboard fan). I think it’s good to see a company trying something different, whether or not they pull it off.

  • renyo

    How come they didn’t go with the Snapdragon 800? Is it due to battery life?

    • renne

      it maybe because HTC had to consider the availability of the chipset and the Snapdragon 600 is to be available before the 800 would be. well that’s how i see it.

      • renyo

        Well then they better come out with a One X iteration with the 800…

  • Andy

    Thanks for posting on the new HTC One, Taylor. There are a lot of features on this phone that I want to test out. I’m a big TV and movie fan, but between working at DISH, and going out with my friends, I’m rarely home to sit in front of the TV. I use DISH Anywhere on my phone to stream live TV and DVR recordings to keep up with my shows; I really want to see how the app performs on a phone with a 1080p display and stereo sound.

  • melan26

    I really hope this will be it for them, been waiting for them to come back with something really good.

  • PaulieG

    Ergh, HTC I used to love you, but Samsung are owning you lately… Ditch the embedded Mem and Battery concepts.. If people really want that kind of restriction they’ll buy an Iphone.. In fact some of the comments about ‘why would you want that much storage anyway’ sound like very reminiscent of Iphone fanybois …. Android is about versatility.. Being able to use and customise your device the way you want too.. If you don’t want to use your device like that then, sure, don’t. But don’t hate on people who do?! At the end of the day, embedded battery and storage take 2 significant usage options away from consumers and it’s limiting their market. I love the addition of the integrated IR, I was waiting for one of these vendors to finally catch onto this convergence opportunity, so kudos to them there. But, sadly, the embedded mem and battery are total deal breakers for me. If they’d gone with replaceable battery and upgradable mem, with the bonus of integrated IR, I may have switched back from Samsung for this device. Unfortunately HTC are simply not making the devices I need anymore.

  • Nathan D.

    Can’t wait to see the performance of the phone when it comes out!

  • G

    The whole Zoe thing, isn’t that just high end animated gifs?

    And yet, I love the idea.

  • Eddie

    You know it really doesn’t matter how good a phone it is. HTC’s terrible track record regarding Android updates guarantees this phone will be obsolete within months of it being released. I really like HTC phones, in fact I have owned four of them, but I will never buy another one due to HTC’s inability or unwillingness to provide timely updates. in the future I’ll buy Nexus, or even Samsung phones.

  • rohan007

    this fone is gonna be awesome!

  • jean lang

    I need a price on the HTC one smart phone – Audio boost. I need to find one under $200

  • john

    I could have bought this phone if it has three button instead of the stupid htc logo!!!!

  • Marc

    Just got it.. so far I am mmm.. only somewhat impressed. Which.. is quickly wearing off because of the freak’n wifi nag screen. I do not intend to use wifi as I prefer not optimizing how I am tracked. How do I turn that nag screen off.

    Moreso.. is there a way to turn off ALL tracking?!

  • JB Tipton

    The phrase “built in amplier” is used in ads for this phone as if it’s something unique. Guess what: ANY SPEAKER REQUIRES AN AMPLIFIER TO DRIVE IT. When a company insults my intelligence with idiotic marketing like this it turns me against their products.