Mar 22 AT 9:08 AM Nick Gray 36 Comments

HTC One marketing kicks into high gear with new commercials and music video cameo appearance


Based on your comments, it looks like the HTC One will certainly be a hit (if they can actually get it into stores). The device sports an amazing design and comes with a handful of software and hardware features which make it stand out from the crowd.

While we still don’t have a retail launch date for the HTC One in the U.S. market and we’re seeing delays in the handset’s global roll-out  that’s not stopping HTC from flipping the switch on its marketing efforts. Over the past few days, two HTC One commercials have hit YouTube along with a new music video from Hollaphonic in which the HTC One is shown off more than a dozen times.

The HTC One BoomSound ad is our favorite since it clearly shows how front-facing stereo speakers are a better option than the traditional speaker on the back of the device. The HTC One BlinkFeed ad is interesting to watch, but it really doesn’t convey how the software feature really benefits the user.

Take a few minutes to watch the two HTC one ads and Hollaphonic’s new I Don’t Want It To End feat. Shaduno music video and let us know what you think. Is this the type of marketing HTC needs to do to in order to show consumers that the HTC One is a viable alternative to Samsung’s galaxy lineup?

Source: HTC Source

Nick is a tech enthusiast who has a soft spot for HTC and its devices. He started (the first HTC blog) back in 2007 and later joined the Android and Me family in the summer of 2010.

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