It’s been nearly two months since the Sony Xperia ZL was unveiled at CES, but we’ve finally received word from Sony that the handset will soon be making its way to the United States. Typically, news like this is accompanied with details of a carrier partnership (most Sony phones typically launch at AT&T exclusive devices), but Sony has instead opted to sell the Xperia ZL on its own through its online Sony Store. Pricing and availability details are not yet available, but rumors are going around that Sony will charge $759.99 for the device. Consumers will have the option to purchase the Xperia ZL in white, black or red once the phone does go on sale.
As far as specs go, the Sony Xperia ZL is equipped with a quad-core 1.5GHz Qualcomm Snapdragon S4 processor with 2GB of RAM, a 5-inch 1080 × 1920 pixel display, 13 MP camera sensor, 2,400 mAh battery, NFC and LTE connectivity. The Xperia ZL also features a unique LED notification light below the screen. Sony has placed the front-facing camera in the bottom right corner, enabling them to shrink the size of the device down to 5.18 x 2.7 x 0.39 inches.
While we were thoroughly impressed with the Sony Xperia ZL when we got some hands-on time at CES, Sony will have a hard time convincing people to pay full retail price for the phone when the HTC One and Samsung Galaxy S IV will be marketed to consumers through their service providers.
What’s your take on the Sony Xperia ZL and its retail strategy? Will Sony be able to gain in the US market as they have in Europe over the past year?