Mar 04 AT 1:01 PM Nick Gray 30 Comments

Samsung entrusts Mr. Maxwell with Galaxy S IV until unveiling on March 14


Are you ready for the next Galaxy? With the unveiling of the Samsung Galaxy S IV scheduled for March 14, Samsung has kicked off a teaser promotional campaign that will certainly keep us all intrigued for the next week and a half.

The clip shows Jeremy Maxwell as the secret messenger of Samsung Unpacked 2013. Maxwell is granted a peek inside the Samsung Unpacked box, but he’s also ordered never to open the box and not to tell anyone about what’s inside.

While we applaud Samsung for putting together a well-produced campaign to promote the unveiling of the Samsung Galaxy S IV, using a young boy as the protagonist somehow feels like it detracts from the importance of the occasion. It certainly does not match up with the driver’s statement at the beginning of the clip: “I know this is going to be one of the most amazing products to hit the market since TVs went color.” We honestly wish Samsung would have taken a few pointers from Motorola’s original DROID Landing commercials from 2009. Hopefully we’ll be treated to something a little more intriguing once the second teaser clip is released.

Do you think Samsung will show off something truly unique on March 14?

Nick is a tech enthusiast who has a soft spot for HTC and its devices. He started (the first HTC blog) back in 2007 and later joined the Android and Me family in the summer of 2010.

    Most Tweeted This Week